Little Tikes doesn’t just make toys, we make "play." It’s what we’ve been doing for the past 50 years. We inspire families to take time out of their busy days and play together. The World's Biggest Play Date is a global virtual event on May 16th. We want our fans to participate in a viral activity to generate hype and excitement leading up to the event. 

Given the situation we're all dealing with, these videos can also encourage parents to think about how they're playing with kids during self-quarantine too. Little Tikes is comfortable acknowledging the fact that these are tough times and that it's hard sometimes to get through the day with a kid, but they're in it with families and helping them through by providing solutions to keep them entertained. 

The goal of this is to drive awareness for Little Tikes' "World's Biggest Play Date" global virtual event, and to do so by promoting a "Jump Challenge" that they're calling "Show Us How You Play Big." Little Tikes wants to inspire families to take time from their busy days to be together, and play together, because with Little Tikes toys, you can have the best playdate ever. Little Tikes will greenlight three filmmakers who will each produce a suite of five different:15-second "Jump Challenge" videos. 

These videos should look like the kind of "home-made" or DIY videos that any parent might shoot, with a little extra polish, because they'll be used as "seed" videos to encourage real kids and real families to "Show Us How You Play Big" and do the jump challenge. They should encourage kids & families to "see 10 jumps, do 10 jumps and tag others to do 10 jumps" and hopefully create the kind of virality where other families join in on the fun. The ultimate goal is to get everyone to join the virtual World's Biggest Play Date event on May 16th, but the "seed" videos should also encourage families to join in on the fun by uploading their own videos and hashtags to show Little Tikes how their kids are playing big from home. 

To create these videos, you'll need to either identify, collect, or create home-made footage of kids & families, by sourcing from other kids that you have access to, or by filming your own kids playing and jumping on Little Tikes toys, like the Trampoline, the Jump N Slide, etc. If necessary, Little Tikes can send the toy products for the shoot, and they'll arrive in 2-5 days.

NOTE: Our priority is also to make sure everyone is safe, and along with that, we’re working really hard to keep people working during this strange time. Our advice would be to submit only if you feel you can do something within the anticipated timeline that ensures everyone's safety.

DELIVERABLES: Fifteen Total Videos

• Five :15 polished "home-made" or DIY videos (in 16x9, 1x1, 9x16)

 

TIMELINE: For the full project timeline please see the Assets tab.

 

TARGET AUDIENCE:  Parents, grandparents, friends, and gift-givers of boys and girls ages 2-8 years old who want to celebrate the joy of active play, and participate in World's Biggest Play Date to create memories and share quality time together.

TONE: Active, playful, discovery, together.

EXPOSURE: 

• Facebook, Instagram, Instagram Stories, and the Little Tikes official website.
• Please make sure your videos are in accordance with platform best practices.

 

EXECUTIONAL MANDATORIES: 

• Your videos must feature a diversity of kids if possible (i.e. different ages, ethnicity, locations)
• Videos need to include the logo and a CTA at the end of the video:  Join Little Tikes for the World's Biggest Playdate on May 16th, 2020 with your own playdate at home! - (Video must end with Little Tikes logo and date!)
• You can feature any Little Tikes toys, but primarily focus on 1) LT trampoline 2) LT Jump & Slide Bounce House 3) LT Basketball set and/or 4) LT Cozy Coupe. 
• Use creative text under the video to convey what the video is for and grab the viewer's attention within the first 5-seconds. On-screen copy should be no more than 125 characters total in a single frame, preferably fewer.
• Content should illustrate a more “Show us how you Play Big!” sensibility to maximize diversity. 
• The campaign remains “The Jump Challenge” to retain viral-ability using Little Tikes toys that focuses on jumping. 
• Please be mindful of kids with disabilities as we would like to be inclusive as possible.

OPEN BID:

• This is an open bid project, so you will get to set your own budget proposal within the $3,000–$5,000 range for all 15 deliverables. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.

• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.

• HEADSHOTS/CASTING BOARDS (REQUIRED): Casting notes or concepts, headshots of actors, ideally, this is a filmmaker that has a family and can receive the Little Tikes items and film themselves with their family at their own home, etc.

• BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like each producer to create 5 videos with a max cost of $5,250.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• PITCH VIDEO (Optional but recommended): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.