Strawberry Cheesecake, Key Lime Pie, Coconut Chocolate Bliss, Caramel Fudge Covered Pretzels…mmmm…all of them sound so delicious!

 

Dannon’s Light & Fit has created a feel-good snack that satisfies your cravings without post-indulgence guilt! The NEW Light & Fit Greek Crunch yogurt with unique and delicious crunchy toppers allow you to enjoy your favorite flavors without having to ditch your health and fitness goals.

 

Don’t deprive yourself. Choose the fun and irresistible snack that will keep you happy throughout the day and while you’re at it, help Dannon create a 30 and 15-second TV Broadcast spot that introduces this awesome new snack to the world!

 

What you need to know:

• The Video should include the product and demo shots that really dial up the taste and flavor.
• People can be included, but not mandatory.
• Appealing products shots focusing on the extra crunch/texture, the taste from the toppers and Greek yogurt combination will be essential. To that end all Pitch submissions must include the food stylist you plan to use for your shoot.  If they have experience working in the yogurt space that’s a huge plus.
• The 30-second and 15-second versions are of equal importance. If the sponsor elects to take the spot to broadcast it will likely be the 15 second version.

 

 

The goal of this project is to create a 30-second broadcast spot with a 15-second cut down for Dannon’s new Light & Fit Greek Crunch yogurt and its variety of delicious toppings. The spot should have a fun-loving, optimistic, and energetic feel. It can include people or not but either way needs to highlight product and demo shots that really dial up the taste and flavor notes.

 

***This project will include a high level of brand input because it is intended for broadcast. Please see the Producer Requirements at the end of this section for details***

 

NOTE: Pitch submissions require storyboards. Please see the Details section for all the required elements.

 

--Brand Purpose: Help consumers in their health and fitness journeys by providing a feel-good snacks that lead them to create a positive relationship with food, where they can feel good about their decision to eat it.

 

Light & Fit always has Delicious, low calorie snacks that gives consumers guilt-free satisfaction that ultimately makes them feel free to enjoy life!

 

--Key Marketing Messages:

• Tagline: “Feel Free to Enjoy”
• Key Take-away: New Light & Fit Greek Crunch is an exciting treat that I am free to enjoy even on my diet
• Light & Fit Greek yogurt + Unique, delicious toppings = Irresistibly crunchy snack
• Your favorite Light & Fit Greek yogurts with exciting crunchy toppings! (Strawberry Cheesecake, Key Lime Pie, Coconut Chocolate Bliss, Caramel Fudge Covered Pretzels)

 

--Target Audience:

Women “Active Weight Managers” 25-35 years old, who want guilt-free snacks that will satisfy their cravings while making them feel like they are staying true to their health/fitness goals without having to deprive themselves.

• She balances her busy schedule with career, friends and family
• She has a strong desire to lead a healthy life while maintaining a positive relationship with food (which isn’t usually that easy)
• She values convenience and options that make her life easier and allow her to avoid some of the anxiety around making good food choices

 

--Executional Mandatories:

• Must incorporate the tagline: “Feel Free to Enjoy”
• Branding and product should be central to the concept and clear in communication
• Product as hero = taste appeal expressed through the topper ingredients

 

--Tone: We name the color of our brand personality “yellow.” Yellow is lively, playful, active, energetic, and optimistic. Yellow is social and fun-loving. It is very important that this personality comes through in the advertising. (Please see the Assets Tab for a visual representation)

 

--Exposure: Digital and possibly broadcast (at the Sponsor's discretion)

 

--End Card: The video will need to include an ending product shot featuring all 4 flavors and close with 2-second Dannon logo animation (additional time for Dannon logo needed only in 30-second Spot). Dannon will provide the closing animation but the winning producer will need to create the preceding product shot.

 

--Product: Product will be provided by the brand to Pitch winner. 

 

Producer Requirements

You will be required to have a food stylist on set.  Someone with experience in the yogurt space is a big plus.

Other requirements include:

• Pre-Production call
• Casting Approval
• Script Approval
• Storyboard approval
• Location Approval
• 4 Rounds of Post Production Revisions with final files due on January 28, 2016

 

 

This Project will be worth a total of $60,000 and consists of three (3) Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for a 30-second TV Commercial for Dannon’s New Light & Fit Greek Crunch in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for the winning Video based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $1,475) – see Video Phase Payout details for more information.

 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. 
• Script (REQUIRED): This should include dialogue from the video you intend to create. 
• Storyboards (REQUIRED): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Food Stylist (REQUIRED): Please provide samples of previous work from the Food Stylist you plan to use for your shoot.  Someone with experience in the yogurt space is a big plus.
• Headshots/Casting Boards (Optional for your Pitch but required for Pitch winner): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $29,500 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $29,500 (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The Pitch winner from the Pitch Phase will create a 30-second Video based upon their winning Pitch.

 

NOTE: The 30-second video and 15-second cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

--Video Phase Payout: The winner of the Video Phase will earn the 1st place prize of  $29,500 (less any 5% one-time residual payments paid to the Idea winner, as applicable).

 

--Music:  Tongal has partnered with two premiere music providers for this project: Audioblocks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.  Self-composing or using other licensed music is not permitted.

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee up to $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 30-second in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.