** For your Pitches please do not feature physical alteration of bricks or elements – no painting, drawing, cutting, sawing, drilling, etc. **

 

We all have that box of LEGO bricks that is just brimming with possibility. Sometimes we’re not even sure where to start! The LEGO Group wants you to show them the most clever, innovative, and fun ways to use LEGO bricks, minifigures, baseplates (and more!) to improve upon your daily routine!

 

Working with Tongal, the LEGO Group is looking to create a suite of fun and sharable videos showcasing building tricks, hacks and DIY building for all builders- the young in age and kids at heart!

 

What you need to know:

1. We’re looking for Videos in a “Listicle” style. Similar to BuzzFeed or this AWESOME LEGO Video.
2. The audience is for kids 6+.
3. We are looking for BIG IDEAS. For each BIG IDEA, please list out 10 building tricks, DIY building and hacks as well as a general building “theme.”
4. This project requires a Social Pack. Each Video requires a 15s cut-down/ teaser and a still image.
5. When Pitching, PLEASE Pitch on ALL 4 Winning Big Ideas as the winner will create a SUITE of Videos.
6. Keep in mind that you may only use 4-5 hacks in each Video and will have 40 to choose from. 
7. When Pitching, you may come up with your own hacks too. 

 

The goal of this project is to create a suite of FOUR (4) FUN and SHARABLE 60-90 second “listicle” style Videos featuring life hacks with LEGO bricks.

NOTE: The 60-90 second Video and 15 second cut-down as well as the stills are all due at the close of the Video Phase. Please upload them as separate assets when submitting your Videos.

 

--Key Marketing Messages: The LEGO Group is a family brand and fun for everyone. LEGO products inspire creativity and one’s own energy to be creative and to bring imagination to life.

 

--Target Audience: The target audience is children 6+ years old including fans of all ages.

 

--Executional Mandatories:

• All Videos need to have strong LEGO branding.
• The LEGO legal line and closing signature needs to be added to all LEGO submissions.
• DO NOT use the word “LEGO” as a noun. Please use LEGO as an adjective.
• PLEASE DO NOT SAY “LEGOs,” instead say LEGO bricks.
• DO NOT SAY LEGO BLOCKS.

 

--Tone: Fun, light-hearted, authentic and whimsical while being informative.

 

--Exposure: LEGO YouTube and LEGO.com. Potentially retailer web sites and global usage.

 

 

This project will be worth a total of $40,000 and consists of FOUR (4) Phases: a Big Idea Phase, a Pitch Phase, a Pilot Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: BIG IDEA  – Tell us your Big Idea for LEGO life hacks. Please list out TEN (10) hacks per Big Idea submission as well as the Idea Theme. Please write in the THEME in the main text box and the hacks in the subsequent text boxes. The winning Idea creators will receive $500 each.

 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on the FOUR (4) winning Big Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. 

• Script (Optional): This should include dialogue from the video you intend to create. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $15,000 to help create the suite of Videos. Additionally, upon submitting a suite of Videos that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Pilot and Video Phases.  So, if your Pitch is selected and you execute your Pitch effectively in your Pilot and Video submission, you will win an additional $23,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: PILOT – The winner from the Pitch Phase will create a 60-90 second Pilot Video (with a 15 second cut-down and still image) based upon his/her winning Pitch.

 

NOTE: The 60-90 second Video and 15 second cut-down as well as the stills are all due at the close of the Pilot Phase. Please upload them as separate assets when submitting your Videos.

 

--Pilot Phase Payout: Winners of the Pilot Phase will earn the following prizes: 1st place $10,000.

 

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

 

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee up to $500. Check out more about our Referral Program in FAQ.

 

PHASE 4: VIDEO – The winner from the Pilot Phase will create an additional suite of THREE (3) 60-90 second Videos based upon his/her winning Pilot.

 

NOTE: The 60-90 second Video and 15 second cut-down as well as the stills are all due at the close of the Video Phase. Please upload them as separate assets when submitting your Videos.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $13,000.

 

 

1. The Video MUST not exceed 90 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.