Below is a full list of Level services:

1. Digital Media: Execute hyper-targeted, programmatic marketing strategies across a range of media channels including, but not limited to:
   • Paid and organic search
   • Paid social
   • Display, video, and over the top (OTT) streaming
   • Shopping & marketplaces
2. Creative, Interactive, and Content: Write, design, develop, and A/B test creative that resonates. Including, but not limited to:
   • Rich media ads
   • Mobile-first landing pages and Landing Page Optimization (LPO)
   • Conversion Rate Optimization (CRO)
   • Marketing apps like calculators and solution finders  
   • Sales and marketing enablement content
   • Email creative
3. Technology and Automation: Access to, and expert management of, enterprise technology. Including, but not limited to:
   • Enterprise landing page automation platforms
   • Account-based marketing (ABM) tools
   • Marketing automation platforms
   • Measurement and tag management
   • Business / marketing intelligence
   • Many more
4. Analytics and Insight: Measure what matters. Rigorous processes and enterprise capabilities around success measurement and hypothesis testing. Including, but not limited to:
   • KPI identification and success measurement strategy
   • Forecasting and projections
   • Real-time reporting dashboards and bi-weekly expert insights
   • Lean Marketing mindset focused on hypothesis testing to deliver validated learnings about your audience and marketing approach.

Reference videos for some tonal inspiration.

• The Trade Desk
• Cut The Bull
• Cuisine Solutions Case Study
• Apple At Work - The Underdogs
• A Tale of Two Slings: Peak Design and Amazon Basics

Level Agency wants to create a video that separates them from the traditional agencies that use old school thinking and outdated methods. At the core of what Level does is use a hypothesis-driven approach that constantly tests, learns, and adapts so businesses can find the most effective messaging for generating growth and new customers. Services include digital advertising, performance creative, landing page optimization, web design & development, lead and customer nurturing, and the Level business intelligence dashboard. They devise marketing strategies for their partners by running experiments to learn what a business' audience is doing and what they care about, enabling them to create campaigns with measurable success.

Coupled with this hypothesis driven approach is a down to earth, transparent, and ego free mentality that is focused on driving results for their clients. Level believes that they don’t need to be right when performing hypothesis driven marketing, they just need to get it right. Clients work with the same cross-functional team members from a variety of disciplines who continually learn about the individual nuances of their business. 

Level is open to live action or animated approaches. Please know you will neither have access to film on location at Level Agency's offices nor will they provide any existing footage of their team to incorporate in the finished video.

DELIVERABLES: One :45 video (16x9)

 

TIMELINE:  For the full project timeline please see the Assets section.

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE:  VPs of marketing, CMOs & CEOs of businesses who already know who they are and what they’re looking for. Target verticals include but aren't limited to Business to Business, E-Commerce, and high value business to consumer e.g. Finance & Education.

 

TONE: Down to earth, confident, Intelligent

 

EXECUTIONAL MANDATORIES: 

• Must Implement Level Agency's Brand Guidelines for visual style.
• Must implement the Call To Action (CTA): "Schedule a FREE marketing performance audit."

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.