** Please Note: You cannot have dialogue or Voiceover in your Videos. **

 

We’re all familiar with how “Choose Your Own Adventure” books work. They all follow the same template of intriguing choices: Veer right to the lake?  Or go left to the cabin? Ditch school for the concert? Or be the good-kid and stay home and hit the books?

 

Well, if you’ve always loved those tales -- and who doesn’t? -- Interlude’s Treehouse tool is like a “Choose Your Own Adventure” on rocket fuel.

 

Treehouse surpasses the simple book-bound decision trees we’re familiar with, and instead, lets you create a totally new experience for the viewer. You may already know about Interlude: they’re the company that brought you the epic new Bob Dylan “Like A Rolling Stone” Video, as well as amazing interactive videos for Pepsi, and Madewell.

 

The possibilities are endless and no two experiences are the same. With the power of Treehouse in your hands, YOU make the choices and YOU create the story.

 

And this is why Interlude and Treehouse are a PERFECT FIT for Lenovo’s YOGA line of laptops and tablets. Adaptive, individual, forward-looking: it’s truly a match made in heaven. Lenovo wants you to use Treehouse as your medium, and two NEW YOGA products as your subject (YOGA 3 Pro & Yoga Tablet 2), to create the next ground-breaking interactive video EVERYONE will be talking about! Go ahead! Grab viewers from their seats and throw them into the action! Show how YOGA can adapt to your life seamlessly no matter what you are doing by creating a video with infinite possibility personalized to each person who views it.

 

You can get more details of the Lenovo YOGA 3 Pro and Lenovo Yoga Tablet 2 from lenovo.com and the Lenovo channel on YouTube. If you want even more examples of what’s possible with Treehouse, we recommend you look at how the Arcade Fire Video and Google Music Cube disrupted the Interactive Video space.  

 

What you need to know:

• The inspiration behind the project comes from how consumers use tech products in the real world. Consumers don’t just sit at their desks or on the sofa but position themselves in a way that is comfortable. The main goal here is to showcase how YOGA adapts to you.
• IMPORTANT Interlude Terminology:
  • Choice Branch – The point where you can make a choice/decision. For example, do I go right or left? Smile or frown? Get angry or excited? Think beyond the binary box. Choice Branches can be decisions about anything.
  • Outcome – The result of a choice/decision. Your outcomes will also often lead to another Choice Branch.

• Pitch Phase – Use your Pitch to tell us how you would create a compelling story featuring the Lenovo YOGA line and how you would take advantage of the Treehouse tool. Extra credit if you can show us that you’ve already mastered the tool.
• Interactive Pilot Phase – If you’re one of the lucky three to make it to the Interactive Pilot Phase, use this as a chance to see how far you can push it in terms of making your Video as ENGAGING as possible. We also want to make sure you have the chops to master a platform like Interlude. Make us want to participate!
• Keep in mind that Lenovo may translate your Video into different languages so do not include dialogue or Voiceover in your Videos. If needed, you can have text to indicate when there is a path choice.

 

 

The goal of this project is to create a highly shareable and immensely engaging 2:00 – 2:30 minute Interactive Video showcasing that no matter what your lifestyle is, YOGA adapts to you. And INTERACTIVE is the key word here.  You should use the Interlude capability to pull viewers in deeply, and keep them intrigued by the various scenarios and consequences for the story-lines they choose.

 

Okay, using the Interlude terminology covered above, what we want you to design is a comprehensive storyline with a minimum of SIX (6) Choice Branches with TWO (2) Outcomes for each, allowing viewers to decide what they want to do or see. That said, there’s no upper limit to the number of Choice Branches or Outcomes you can create. Also, think about ways to customize this video to make it a unique experience for the viewer. The direction should focus more on the story path rather than product choice.

 

Here’s an example of what that might look like:

• Choice Branch: Follow the guy or follow the girl?
• Outcome: Male Point of View (POV) or Female Point of View (POV)

 

• Choice Branch: Will the main character use a laptop or tablet?
• Outcome: Male POV Laptop, Male POV Tablet, Female POV Laptop, Female POV Tablet

 

• Choice Branch: Which YOGA mode will you use?
• Outcome: Male POV Laptop (Mode choice 1 and 2), Male POV Tablet (Mode choice 1 and 2), Female POV Laptop (Mode choice 1 and 2), Female POV Tablet (Mode choice 1 and 2)

 

Please refer to the linked sample decision tree – it may help you as you continue branching to create a drawing of your own to have the map for the whole adventure in your head.

 

KEY CHOICES: Your Video should focus on how the different YOGA modes (Laptop: laptop, tablet, stand, tent | Tablet: stand, hold, tilt, hang) give you the freedom to “do it the way you want” by adapting to your lifestyle and needs. Make sure you showcase the Physical Flexibility (convertible form factors) and Harmonious Experience (intuitive and easy to use) YOGA products provide.

Here’s what we want viewers to takeaway:

• “The Yoga fits into my lifestyle and needs like no other product!”
• “It’s a part of my life.”

 

--Key Marketing Messages:

• Lenovo believes in developing practical, real world innovation and making it accessible to everyone. These innovations help people:
  • Get the FREEDOM to do more of what they want.
  • CREATE what they’re passionate about and share it with the world.
  • CONNECT across all devices and build a COMMUNITY with those who matter to them.
  • CURATE their content & use it to do something meaningful.

• With the YOGA there’s a new way to do things. New way to chat/read/watch… etc.
• YOGA, adapts to YOU.
• There is always more than one way to do what you want!
• We are bold and driven, but also willing to have a bit of fun.

 

--Target Audience: Lenovo is targeting two different groups of people:

Design Trendsetters

• Those who set the precedent for others, who are always willing to try technology if they feel there is value in it.
• People who use their technology primarily for entertainment, and are active on social networks.
• Opinion leaders and trendsetters.
• People who value simplicity, are highly independent, and care about being ahead of the curve.

 

Plug and Play

• Price-conscious buyers who will pay a premium if they feel the product is worth it and offers something that others cannot.
• People who use their technology primarily for entertainment and productivity, who are active on social networks.
• Those who are first to buy new technology amongst their peers, and care about their social standing.

 

--Executional Mandatories:

• Do not show nudity, profanity, substance abuse or violence.
• Do not show competing products.
• You MUST show all the different modes of the YOGA products (Laptop: laptop, tablet, stand, tent | Tablet: stand, hold, tilt, hang) and make sure that the modes of each product could be clearly understood by the viewer.

 

--Tone: Authentic, simplistic, differentiated, focused, engaging, spirited, adventurous also refer to Lenovo's social channels for additional inspiration:

• https://www.facebook.com/lenovo
• http://www.lenovoyogamyway.com

 

--Exposure: All Lenovo digital media.

 

--Product: Product will be provided to Pitch winners. 

 

 

This Project will be worth a total of $90,000 and consists of THREE (3) Phases: Pitch Phase, Interactive Pilot Phase, Interactive Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Lenovo Interactive Video using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. You must also submit an outline of the decision tree you’ll be working off of.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The THREE (3) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Interactive Pilot Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Interactive Pilot submission, you will win an additional $5,000, at a minimum and have a chance to compete for the first place Pilot Prize of $30,000). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Interactive Video Phase is announced and the Project is complete.    

 

PHASE 2: INTERACTIVE PILOT – The THREE (3) winners from the Pitch Phase will each create a 1-2 minute Interactive Pilot Video based upon his/her winning Pitch. You will be given detailed instruction on how to load your Video to Tongal.

 

--Interactive Pilot Phase Payout: The 1st place winner will earn $30,000 and will move on to the Interactive Video Phase. The 2nd and 3rd place winners will earn $5,000 each for turning in their completed Pilot.

 

PHASE 3: INTERACTIVE VIDEO - The winner from the Pilot Phase will work off of his/her Pilot and create the Interactive Video with a minimum of SIX (6) Choice Branches with TWO (2) Outcomes each. You will be given detailed instruction on how to load your Video to Tongal.

 

--Interactive Video Phase Payout: Winner of the Interactive Video Phase will earn an additional $35,000.

 

--Music: Tongal has partnered with TWO premiere music providers: Killer Tracks, Epidemic Sound. Either of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500. Check out more about our Referral Program in FAQ.

 

 

1. The Interactive Video MUST not exceed 2:30 minutes in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 15 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.