When you hear Pizza Pizza, you think Little Ceasar’s and when you hear SEGA, you're taken back to when Sonic the Hedgehog was the coolest guy you knew. Now, Lenovo wants you to create a Spoken Sound that brings the Lenovo name to life, literally we want it to say Lenovo!

 

As the global leader in the PC and consumer electronics space, and with the recent launch of the YOGA 3 Pro and YOGA Tablet 2 Pro, Lenovo’s cutting edge products are adapted to your modern lifestyle to give you the freedom to do what you love.

 

What you need to know:

• We’re looking for a Spoken Sound not an Audio Track. While it could be computer generated, the Spoken Sound should be easy to understand.
• The Spoken Sound should be the word Lenovo and only Lenovo. The total length can be no longer than 3 seconds.

 

 

The goal of this project is to create an unique and recognizable Spoken Sound up to 3 seconds long that will bring Lenovo to the forefront of consumers’ minds. We want people to hear the sound and immediately associate it with Lenovo.

 

--Target Audience: Lenovo is targeting two different groups of people:

Design Trendsetters

• Those who set the precedent for others, who are always willing to try technology if they feel there is value in it.
• People who use their technology primarily for entertainment, and are active on social networks.
• Opinion leaders and trendsetters.
• People who value simplicity, are highly independent, and care about being ahead of the curve.

 

Plug and Play

• Price-conscious buyers who will pay a premium if they feel the product is worth it and offers something that others cannot.
• People who use their technology primarily for entertainment and productivity, who are active on social networks.
• Those who are first to buy new technology amongst their peers, and care about their social standing.

 

--Tone: The tone should be in alignment with the target audience. The Spoken Sound could be humorous and playful but not immature or unsophisticated. It should have a premium feel. It should also feel global, appealing to a diverse range of cultures and mindsets.

 

--Exposure: Lenovo website, end of web videos etc., events, TV Commericals, anywhere the logo runs with sound capabilities, start up devices etc.

 

 

This project will be worth a total of $10,000 and consist of 1 Phase: Audio Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: Audio– Submit your Spoken Sound for Lenovo that best captures the project objectives. Limit FIVE (5) submissions, per member.

 

--Audio Phase Payout: Winners of the Audio Phase will earn the following prizes: 1st place $5,000, 2nd place $3,000 and 3rd Place $2,000.

 

 

1. The Spoken Sound MUST not exceed 3 seconds in length. Preferred format is .wav or .aiff. Final file delivery MUST be in one of those 2 formats.

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal. 

 

3. BY SUBMITTING A MUSIC ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO OR MUSIC HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

6. Limit 5 submissions per member, per Phase.

 

7. You must be at least thirteen (13) years or older to enter.

8. The Sponsor will be entitled to reasonable revisions on the Spoken Sound without providing additional compensation.

 

9. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, the winning Spoken Sound creator MUST also provide Talent and Music (or other) Releases for all assets appearing in their Sound. You must also provide all project files to claim your prize.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.