** IMPORTANT: Pitch creators, please keep in mind that you are Pitching on

ALL THREE winning Ideas for the TABLET OR LAPTOP. **

SPONSOR WOULD ALSO LIKE TO SEE A HOLIDAY SPIN ON THE IDEAS.

YOGA Tablet 2 Pro

Second Honeymoon?: 

• Close-up couple in big sleeping bag. Audio = waterfall & Visual = Niagara Falls. Wide shot reveals couple @ home, Tablet projected all A/V.
• SPONSOR NOTES: Idea can be tweaked to having a date night at home or hanging out with a couple of your buddies.

 

The Future is Sweet: 

• Mother comes into child's bedroom during storm. Girl/boy is scared, mom turns on projector to cast stars on the ceiling. They watch together.
• SPONSOR NOTES: Idea can be tweaked to include both parents & twins or more kids.

 

Home Movie Hero: 

• Pan over from dad/grandpa with crappy old projector and home movies shot on 8mm, to kid projecting slick 50" videos using Yoga 2
• SPONSOR NOTES: Idea can be tweaked to show an old movie. The expectation would be to see an old projector but instead, the cool grandpa pulls out a YOGA Tablet 2 Pro.

 

YOGA 3 Pro

In the Trunk

• A man is tied up in the trunk of a car, but he can still watch his favorite movie thanks to the Yoga 3's versatility.
• SPONSOR NOTES: Video needs to show how the YOGA adapts anywhere even if you are in a trunk. 

 

Superior Design

• MAN lets FRIEND check out his Yoga3Pro. Friend accidentally pushes it flat 180 degrees. Friend thinks he broke it. Man tells him good news.
• SPONSOR NOTES: Video needs to show how easily the laptop bends and highlight the hinge. Casting could be a a boyfriend or girlfriend instead and be related to visiting family during Holidays.

 

Y3Pro at center of family activities

• Child bends Y3Pro inwards to create tunnel for toy railway. Parent switches to tent mode, uses touchscreen to play, entertain, do emails etc
• SPONSOR NOTES: Idea shows a new way to work, and provides a nice surprise with the child angle.

 

Whether you want to watch all seven seasons of Mad Men back to back or want to stay better connected with your family, you know what you WANT to do and you always want to do more. Inspired by those who do, Lenovo created two NEW products - YOGA 3 Pro and YOGA Tablet 2 Pro to help you do just that:

• The YOGA 3 Pro is the perfect companion for the mobile lifestyle. It’s wafer thin and is the world’s thinnest convertible device.
• The YOGA Tablet 2 Pro is the ultimate entertainment tablet with a built in projector, incredible JBL® twin front-facing speakers, 5W bass subwoofer, and Dolby™ surround sound.

 

With these new and updated features, the YOGA 3 Pro and YOGA Tablet 2 Pro give users the freedom to do what they want in new ways.

 

What you need to know:

• Please select either YOGA 3 Pro or YOGA Tablet 2 Pro when submitting your Idea.
• When submitting your Ideas, keep in mind that the Videos do not need to be heavily Lenovo branded. The Sponsor will be providing a bumper.
• You will be submitting your Pitch based on either the group of winning Ideas for the YOGA 3 Pro or YOGA Tablet 2 Pro.
• The TWO (2) Pitch winners will each be creating THREE (3) 10-12 second Videos each with a 6 second cut-down.
• Pitch winners will also be required to submit a Social Pack including: Behind-the-Scenes Video up to 60 seconds, 5 Still Images, and 2 GIFS
• All Videos need to incorporate the hashtag #YOGAMyWay
• FINAL DELIVERABLES MUST BE IN BOTH 640 x 640 SQUARE FORMAT (for Vine & Instagram) AND 16:9 LETTERBOX.

 

 

The goal of this project is to create a suite of fun and shareable 10-12 second Videos (each with a 6 second cut-down) for Vine and Instagram that show how the YOGA 3 Pro and the YOGA Tablet 2 Pro help users do more of what they want in new ways.

 

We want you to show how cool and amazing these new products are through unique user scenarios and how these products can adapt to various situations. Your Videos should show off each product’s core features and increase awareness about the line. We want viewers to think of the product as “a new way to do more of what you want.”

 

YOGA 3 Pro Idea Example:

• Guy using his YOGA 3 Pro in an airplane in STAND mode, whereas another passenger cannot.
• In addition, the product switches to cinema surround sound automatically for the best user experience.

 

YOGA Tablet 2 Pro Idea Example:

• Show a guy drilling a hole in his bathroom wall.
• Zoom out as he puts the hook in and is quite happy with the position.
• He hangs the new YOGA tablet 2 in HANG mode.
• He sits down to do his business  

 

Note: The THREE (3) 10-12 second Videos and 6 second cut-downs are all due at the close of the Video Phase as well as the Social Pack (Behind-the-scenes Video up to 60 seconds, 5 Still Images, and 2 GIFS). Please upload the cut-downs as separate Videos.

 

--Product Information: Please note that product will be available to Pitch winners.

 

YOGA Tablet 2 Pro:

The YOGA Tablet 2 Pro is the ultimate entertainment tablet with a built in projector, incredible JBL® twin front-facing speakers, 5W bass subwoofer, and Dolby™ surround sound*. The tablet also has an enhanced kickstand while keeping the same ergonomic grip and epic battery life from the previous generation.

 

YOGA 3 Pro:

The YOGA 3 Pro is the latest model in the YOGA line of laptops. It is the perfect companion for the mobile lifestyle. It’s wafer thin and is the world’s thinnest convertible. It features a new watchband hinge design that was created to increase stability and user experience to lay the YOGA completely flat.

• The YOGA 3 Pro keeps the form factor of different modes which allows you to explore new ways of doing what you want whether it’s to bingewatch your favorite show, connect with your friend on Skype and many more. It’s the perfect device built for work and play.
• The new hinge design has gone through vigorous testing and can withstand varied environments and situations (http://blog.lenovo.com/design/yoga-laptop-tough-hinge-test).
• Another new feature is the intelligent harmony software, which learns how you use your laptop, and suggests new ways to get more out of it.

 

--Inspiration:

Lenovo YOGA TV commerical starring Ashton Kutcher

• https://www.youtube.com/watch?v=-MXOCmb9Vlw&
• https://www.youtube.com/watch?v=QO5QIZHFAeE
• https://www.youtube.com/watch?v=DHdTdbcNT7c

 

Lenovo YOGA YouTube Playlist

• https://www.youtube.com/playlist?list=PLs18hw3X0NC68LhHoFpThgjYU6C__V3z5

 

Windows - Power of Touch (reference for tone/treatment)

• https://www.youtube.com/watch?v=1DuAXFU6m4w
• https://www.youtube.com/watch?v=QG-ORLkMiyY

 

--Key Marketing Messages:

• YOGA gives you the freedom to do THINGS the way you want.
• Because of its flexibility and adaptability, YOGA can fit in any situation — making it the perfect tech companion. #YOGAmyway.
• Also check out: www.lenovo.com/yoga

 

--Target Audience: Millennials 18-24 who are focused in design and technology.

 

--Executional Mandatories:

• Don’t show competing products' logos.
• Don’t feature content that is abusive or sexual.
• DO use a diverse cast that is representative of a global audience.

 

--Tone: Witty, light, clever.

 

--Exposure: Lenovo Social Media channels: Facebook, Twitter, YouTube, Instagram, Vine

 

 

This project will be worth a total of $35,500 and consists of THREE (3) Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for a Lenovo “New Ways To Do More” Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each. Please select from the dropdown menu (either YOGA 3 Pro or YOGA Tablet 2 Pro) which product your Idea is for.

 

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on the group of winning Ideas (on either YOGA 3 Pro or YOGA Tablet 2 Pro) from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video. 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos. 

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The TWO most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,500 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $14,625. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The TWO winners from the Pitch Phase will each create a suite of THREE (3) 10-12 second Videos (each with a 6 second cut-down) based upon their winning Pitch.

 

Note: The THREE (3) 10-12 second Videos and 6 second cut-downs and Social Pack (Behind-the-Scenes Video up to 60 seconds, 5 Still Images, and 2 GIFS) are all due at the close of the Video Phase. Please upload the cut-downs as separate Videos.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $14,625 and 2nd place $14,625.

 

--Music: Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500 per place. Check out more about our Referral Program in FAQ.

 

1. The Video MUST not exceed 12 seconds in length and cut-downs MUST not exceed 6 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec. FINAL DELIVERABLES MUST BE IN BOTH 640 x 640 SQUARE FORMAT (for Vine & Instagram) AND 16:9 LETTERBOX.

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.