** PROJECT UPDATE ** 

 

While the Sponsor loved your takes for this project, they are re-opening the Pitch Phase to get some fresh perspectives. Instead of thinking about these as How-To Videos, think about them as EPIC DEMONSTRATIONS. Think about making suspenseful, edge of the seat Videos.

 

Focus on these two topics:

 

Topic 1: YOGA TAB 3 PRO - AnyPen feature - Pitch around an EPIC DEMONSTRATION of this product feature.

Topic 2: YOGA 900 - Battery - Pitch around an EPIC DEMONSTRATION of how quickly the battery charges or how long the charge lasts.

 

How-To Videos come in all shapes and sizes – whether it’s a stop-motion video on baking the the perfect pie, a talking head on creating the perfect cat eye, or a step-by-step on optimizing your sales presentation – the one thing they all tend to have in common is they’re, you know, totally expected.

 

Working with Tongal, Lenovo is looking to change all that, by asking you to re-invent the “How To” Video; in their words, “taking it from mild to WILD.”

 

Check out their recent “Boot or Bust” execution for an idea of just how unexpected we’re talking here. Seriously, this is your opportunity to produce something new, bold, highly creative and highly engaging, but before you strap on you parachute and gas up the plane, be sure to read through the project Objectives for more details about the project.

 

 

The goal of this project is to create ONE (1) highly engaging, bold out-of-the box and totally unexpected (up to 60-second) How-To Video explaining the key features of their products under ONE of the following topics / products:

 

• Topic 1 - YOGA TAB 3 Pro: How-to use the AnyPen interface. 
• Topic 2 - YOGA 900: How-to adjust battery settings.

 

Your Video should highlight one of these key product features, the benefit and how to take advantage of that benefit or feature functionality as well as help viewers understand the practical innovation and purposeful design of the product. We want viewers to takeaway that there is a real need for these products in their lives and show them how these products could make their lives easier/better. We want consumers to more fully grasp the value (maybe they didn’t know existed) in their new innovative products and while the topics themselves may not knock your socks off, your proposed video execution should. As a quick recap:

• We’re looking for ONE filmmaker to create a Video focusing on one of the topics above.
• Please submit a separate Pitch for each Topic.
• You will need to submit ONE (1) 15-second Teaser Video, ONE (1) Still and ONE (1) GIF for each Video.
• Product, detailed notes, and website assets will be provided to the Pitch Winner.

  

As your 15 second Teaser may be used on Instagram, you may be asked to deliver a version in 640 x 640 SQUARE FORMAT in addition to the 16:9 LETTERBOX FORMAT. Please keep this in mind if selected as a Pitch winner.

 

--Key Marketing Messages:

Lenovo Communication Pillars: These pillars are the lens through which Lenovo shows its products and the brand.

• Practical Innovation
• At Lenovo we follow a simple principle when it comes to assessing an opportunity for innovation: a new thing is worth doing if users could do something new with it.
• This means we never innovate for its own sake, or to gratify our ego. We innovate only so that our users can too. We call this practical innovation.
• Innovation that helps you make the most of today.

 

• Purposeful Design
• People tell us we make some of the world’s most beautiful products.
• Which of course, is very flattering, but it’s not our primary intention.
• We design products first and foremost so they can be as useful as possible for our users. We call this purposeful design.
• Design that helps you make the most of today.

 

--Target Audience: Lenovo is targeting Millennial Consumers, with a focus on physical design and advanced simplicity of product functions, and Young Professionals.

 

--Executional Mandatories:

• Do not show nudity, profanity, substance abuse or violence.
• Do not show competing products.
• DO use a diverse cast that is representative of a global audience.
• You MUST show the Lenovo Product for your topic in your Video.

 

--Tone: The tone should be approachable and relatable, easy to understand. After watching the Videos, we want viewers to think:

• “WOW! That makes total sense!”
• “I have to have that!” 
• “How cool would that be?”

 

--Exposure: Your Video will be used on Lenovo owned channels: YouTube, Social Media etc. Your Video will also be used at Lenovo events.

 

 

This project will be worth a total of $20,000 and consists of TWO (2) Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. 

• Script (Optional): This should include dialogue from the video you intend to create. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $10,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submissions, you will win an additional $10,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 2: VIDEO – The winner from the Pitch Phase will create ONE up to 60-second Video based upon his/her winning Pitch.

 

--Video Phase Payout: Winner of the Video Phase will earn the following prizes: 1st place $10,000.

 

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

 

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500 per place. Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 60-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.