Last year we asked for your Lenovo stories from Europe, the Middle East and Africa, and you’ve delivered in a BIG way from Olof the Reindeer herder in Northern Scandinavia to Jean the student in Germany to Agata the storyteller in Greece and Jukka the Banjo player in Finland.

 

This time around we're asking for your authentic stories from India. Lenovo wants to know YOUR story of how its devices have made a significant impact in your daily life and bring your stories to life!

 

WHAT YOU NEED TO KNOW:

• YOU MUST SUBMIT A TRUE STORY. IF SELECTED AS A WINNER, PAYMENT FOR A STORY WIN IS CONTINGENT UPON YOUR COOPERATION WITH THE WINNING FILMMAKER SELECTED TO BRING YOUR STORY TO LIFE. YOU MAY NEED TO APPEAR IN THE FINAL VIDEO. THE VIDEO MAY BE FILMED BETWEEN MARCH – JUNE 2016.
• IF YOU ARE SUBMITTING A STORY ON BEHALF OF SOMEONE ELSE, YOUR PAYMENT IS CONTINGENT UPON HIS/HER PARTICIPATION. THE FILMMAKER IS NOT REQUIRED TO OFFER ANY COMPENSATION TO THE SUBJECT.
• You will need to submit an image of yourself using your Lenovo device during the Story Phase.
• You will also need to submit a Story Authorization Form with your entry. You will be required to sign a Talent Release Form if selected as a winner.
• Your TRUE Story must be based in India.
• While you do not need to be a citizen of India, you must be living there.
• We’re looking for stories that are relatable and show that technology plays a large role in YOUR LIFE.
• While You DO NEED to own and/or use a Lenovo PC or Tablet device to submit a story, it can be an older model.
• If selected as a Story winner, Lenovo MAY provide newer product for you to use.
• Payment for a win in the Story phase is contingent on your completion of the Winner’s Affidavit, the IP Assignment, and cooperation with the winning filmmaker selected to bring your Story to life in the subsequent Pitch Phase. Payment will be held until the Video Phase has completed and the filmmakers confirm your participation.

 

 

The goal of this project is to source relatable and engaging TRUE Lenovo Stories that capture the passion and enthusiasm of their subjects and show how Lenovo plays a part in their lives. Stories must be based in India.

 

--Key Marketing Messages:

Lenovo Communication Pillars: These pillars are the lens through which Lenovo shows its products and the brand.

• Practical Innovation
• At Lenovo we follow a simple principle when it comes to assessing an opportunity for innovation: a new thing is worth doing if users could do something new with it.
• This means we never innovate for its own sake, or to gratify our ego. We innovate only so that our users can too. We call this practical innovation.
• Innovation that helps you make the most of today.

• Purposeful Design
• People tell us we make some of the world’s most beautiful products.
• Which of course, is very flattering, but it’s not our primary intention.
• We design products first and foremost so they can be as useful as possible for our users. We call this purposeful design.
• Design that helps you make the most of today.

 

--Target Audience: Lenovo is targeting Millennial Consumers, with a focus on physical design and advanced simplicity of product functions, and Young Professionals.

 

--Executional Mandatories:

• Do not show nudity, profanity, substance abuse or violence.
• Do not show competing products.
• Stories MUST be TRUE.

 

--Tone: The tone should be approachable and relatable, easy to understand.

 

--Exposure: The Story based Videos will be used on Lenovo owned channels: YouTube, Social Media etc. The Video will also be used at Lenovo events.

 

 

This project will be worth a total of $3,000 and consists of a Story Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: STORY – Tell us YOUR unique Story in 500 characters or less about how YOU use Lenovo in your day-to-day life. Story submitters must be based in India.

 

The winning Story creators will receive $1,500 each. Payment for a win in the Story phase is contingent on your completion of the Winner’s Affidavit, the IP Assignment, and cooperation with the winning filmmaker selected to bring your Story to life.

 

You will need to submit an Image of yourself using your Lenovo device during the Story Phase.

 

 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

3. BY SUBMITTING A STORY ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

7. Stories must be in the English language.

 

8. Limit 5 submissions per member, per Phase.

 

9. You must be at least thirteen (13) years or older to enter.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.