KEY MESSAGES: LaserAway has specific marketing language around their promotions, as well as important educational language, and this will need to be featured in the video.

Promotional Language: 

• "65% Off Your First Laser Hair Removal Treatment" 
  
  

Supporting Educational Messaging: 

• "Need more convincing? Laser Hair Removal…
  • Permanently reduces 10%-15% of hair per treatment
  • Is safe, easy & proven effective
  • Softens & smooths your skin
  • Works on all skin types
  • Saves you time & money by not shaving or waxing
  • Lets you say goodbye to ingrown hairs & razor burn"

As the nation's leader in laser hair removal, LaserAway has over fifteen years of experience delivering fabulous results using state-of-the-art technology, performed by the best professionals in the business. They've performed over three million treatments to date, and for anyone looking to permanently reduce the amount of hair on their body, they offer a safe, easy, and effective method, in a soothing environment. LaserAway is the absolute best in the business and now, they want YOU to produce an engaging and informative YouTube ad video to help spread the word.

The goal of this project is to produce a :30 YouTube ad video that promotes awareness for LaserAway by providing some general education about the laser hair removal treatment process, and also showcasing the state-of-the-art technology that LaserAway uses. Messaging and tone are going to be important here, and there's a unique duality to the messaging that you'll want to balance carefully. This is a company that takes care to check every box and meticulously treat each hair follicle of the desired area, so it is important to communicate and showcase the level of professionalism and attention to detail that embodies their service. At the same time, they want the experience itself to feel calm, casual, and more relaxed, and for that to really come through, you'll need to imbue the tone with an almost spa-like vibe, like what you see in many of their current YouTube videos. 

While it's not a hard requirement to film at a LaserAway location (and if you have a different creative way in for this, they do want to hear it!), we expect that filming on location is a logical path to take for this video. LaserAway has locations all across the United States, and many - although not all - can be made available for filming. If you intend to shoot at a LaserAway, you should note that in your pitch, and what locations you'd want to film at. If your approach includes talent, you should not depend on being able to cast actual LaserAway employees, so you'll want to account for that in your budget. If you're selected to move forward, you can coordinate with LaserAway and Tongal to find the nearest location available for production.

In terms of messaging, you'll be creating your video specifically for YouTube as a paid ad, so you should first consider YouTube's ABCDs of creating effective video ads. Then, apart from the high-level messaging and tone, it'll be important to let people know that LaserAway's clinics are supervised by board-certified dermatologists, with treatments implemented by registered nurses, physician associates, and nurse practitioners that undergo the most extensive training in the business. There are also other key marketing details that need to be included, and you can find those in the Background. 

For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets.

• One :30 hero video (16x9) 
• One :30 alternate version (16x9).  This version will only entail using an alternate final call to action and/or end card.

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on YouTube, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to YouTube only. You should also review our Music providers in the Project Requirements.

TARGET AUDIENCE: Female. ages 18-44

TONE/FEEL: Engaging, upbeat, educational

EXECUTIONAL MANDATORIES: 

• You must adhere to LaserAway brand guidelines, which will be provided upon being awarded the project.
• LaserAway has specific messaging (provided in Background), and all of it must be included at some point in the video. 
• LaserAway's evergreen promotional language MUST be included in the video.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

• SCRIPT (Optional):  Include clear descriptions of the visuals or action, along with dialogue, voiceover, or on-screen text.

• STORYBOARDS (Optional):  To better illustrate your vision, include actual storyboards, additional concept art, shot lists, or anything that helps get your point across. You can download the Tongal storyboard template HERE.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.