Calling All Editors! This project is for you -- there's no new footage to shoot, only existing files to play with...
What do you get when you put a black bear from Canada on a Wakeboard in the middle of a lake? A Labatt Blue beer commercial, of course! Labatt is a family of premium beer brands from Canada, and its rich Canadian heritage has a natural tie to the great outdoors. Labatt is currently bringing this distinction to life through its “Get Undomesticated” campaign which showcases its biggest fan, the Labatt Bear, in a series of epic outdoor adventures. “Get Undomesticated” is Labatt’s call to action to encourage young adults to embrace their wild sides.
To get an idea of the fun content you'll have to work with, watch the TV spot here: https://www.youtube.com/watch?v=LuEJeVefN_k and http://youtu.be/GxaqjUtzBOg (If you're selected as the Pitch Winner, the Sponsor will send you the TV spot's raw files and the b-roll footage for the Video Phase.)
Click through to Objectives to see the list of :06 and :15 second deliverables. Also, this project moves fast (final cuts are due June 1st!), so clear your schedules.
The goal of this project is to create fifteen engageable and shareable bite-sized (:06 & :15 second) videos for use on social media (see list below in BLUE for specific requirements for each cut). The edits should inspire young adult males to Get Up, Get Out and Get Undomesticated the Labatt way this summer. The individual cuts should be able to be understood as single viewings but should also still align and have consistencies so that all videos are clearly from Labatt and part of this “Wakeboard series.”
Deliverables:
Note: We will use the :06 second videos strictly on Twitter. The :15 second videos will be used on Instagram, Facebook and potentially Twitter as well.
Wipeouts/Outtakes
Stunts
Go Pro Footage
Behind the Scenes
Snippets from the :30 spot
--Key Marketing Messages: Campaign Taglines: “Get Undomesticated” and “Get Up, Get Out, Get Undomesticated. Labatt Blue.” Use of “Get Undomesticated” stamp and / or voice over is encouraged but not mandatory.
--Target Audience: Young adult males, 21-29 in Labatt Core (NY, MI, OH, PA)
--Executional Mandatories:
o Editor can consider product shots and / or branding on wakeboard to achieve brand linkage.
o Editor can consider “Get Up, Get Out, Get Undomesticated. Labatt Blue” voiceover to make connection.
o Editor can also consider using the Labatt Blue logo on its own to help with identity.
o Editor can consider using some kind of Labatt branded frame or watermark.
--Tone: High energy, fun…it’s a freaking bear on a wakeboard!
--Exposure: Open to variations in pace (slow or quickened video speed)
--Product: Incorporating product shots in the open and / or close is preferred but not required as long as the Labatt Blue branding is strong (e.g., branding on the wakeboard is visible in the cut)
This Project will be worth a total of $10,000 consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected as the best Editor to execute this project:
The ONE most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $3,000 to help create the Fifteen Videos. Additionally, upon submitting the Fifteen Videos that satisfy the criteria laid out by the Sponsor (Final Cuts Due: June 1st), the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute this Editing Project effectively in your Fifteen Video submissions, you will win an additional $7,000 for the first place Video prize. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 2: VIDEO – The ONE Pitch winner from the Pitch Phase will edit Fifteen Videos based upon the Sponsor's Deliverable Guidelines as listed in the Objectives Section, and again here below.
The Judges will score the ONE Pitch winner's winning Videos submitted to determine the standings for the Video Phase. Remember, the ONE Pitch winner will receive a prize.
Deliverables:
Note: We will use the :06 second videos strictly on Twitter. The :15 second videos will be used on Instagram, Facebook and potentially Twitter as well.
Wipeouts/Outtakes
Stunts
Go Pro Footage
Behind the Scenes
Snippets from the :30 spot
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $7,000.
--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.
Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
1. The Video MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 15 submissions per member, per Phase.
10. You must be at least twenty-one (21) years or older to enter.
11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.