LEGO World Builder is a first-of-its-kind story development platform that gives the LEGO fan community and creative talent all over the world direct access to the LEGO creative team to develop stories, shows, and more. The platform, powered by Tongal, lets you explore, create and collaborate on imaginative and original LEGO worlds – like this steampunk time-travel adventure or this zombie rock opera. 

Head to our Discover page to find inspiration for your social banner designs!

As promised, here are some examples of cleverly designed minifig characters that are  “off-spec” from the minifig spec guide, if you choose to go in that direction. While your characters should be styled as minifigs, they don't need to conform to the official spec guide.

• Space Repair Garage
• LEGO Enchanted Realms
• LEGO Elios

We’re always looking for new ways to celebrate and showcase our community’s incredible talents, which is why we’re letting YOU design our social media cover art for our official LEGO World Builder channels. Starting in 2022, we'll be using our social channel profile page banners as a way to spotlight our community's artistic talents. Your artwork could be featured across our social channel profiles for three months! 

The goal of this project is to showcase the talents of Tongal and LEGO World Builder Creators by featuring one community member's original designs as cover art across our official LEGO World Builder social channels -- Instagram, Twitter, and Facebook. No matter your artistic style or medium of choice, we invite you to share your vision for reimagining our social channel cover art! The creative execution is wide open, however, your design should capture one or more of the following themes: 

 

• Global Collaboration: The global, collaborative nature of the LEGO World Builder community;
• A Talent Pool for Everyone: The idea that anyone at any skill level can build on each other’s creations;   
• Originality Multiplied: A melting pot of skills coming together, from Writers to Brick Builders, Toy Photographers to Stop-Motion Animators, to form wholly original creations

 

To be considered, submissions must include one sample design for Twitter (1500x500, JPG or PNG). If selected, you may be asked to make certain revisions to your design before uploading versions for the remaining channels. The chosen cover art will be featured across our social channels for a minimum of 3-months. 

 

DELIVERABLES: Four total deliverables; a single design optimized for each channel:

• Instagram: 1080x1080, JPG or PNG
• Twitter: 1500x500, JPG or PNG 
• Facebook: 820x312, JPG or PNG
• Layered PSD design files for final delivery

 

TIMELINE: For the full project timeline please see the Assets section.

EXPOSURE: LEGO World Builder’s social media channels (Instagram, Twitter, Facebook)

 

TARGET AUDIENCE: Adult Fans of LEGO (a.k.a AFOLs) and the LEGO World Builder creative community. Self-described AFOLs make up a demographically diverse network of communities that can be found in nearly every corner of the world. Their interests vary, from stop-motion brick animation to customizing their own builds. What unites them all is their passion for LEGO and the creative possibilities that come with building and imagining with LEGO bricks. 

 

TONE: The tone is wide open - just make sure to capture one or more of the themes listed above in your creative execution!

 

EXECUTIONAL MANDATORIES: 

• Any visual medium is fair game, from illustrations to brick photography.
• Design should be evergreen and not tied to a particular event or season. 
• Design should touch on one or more of these themes: Global Collaboration, A Talent Pool for Everyone, Originality Multiplied.
• Do NOT include any written text or words on your images.
• Characters, robots, space aliens, etc. that appear in your images should be styled as minifigs, but don’t necessarily need to conform to the minifig spec guide (though it’s a fantastic resource). You’re welcome to take liberties with your illustrations as long as each character can be identified as a minifig. Check out the References in the Background section for more guidance on “off-spec”, but cleverly designed minifig characters;
• Please avoid the following content:
  • Politics, political figures or candidates, campaigns or other political matter
  • Anything unlawful, harmful, threatening, defamatory, vulgar, or hateful;
• All work MUST be original, and should NOT include or reference any other existing IP. Any persons, places, or things rendered should be of the artist’s own creation and should not be referential of other existing properties;

In order to be considered for this project, you must include the below materials in your submission. 

 

• DESIGN (REQUIRED): One 1500x500 sample design for Twitter, JPG or PNG.
  
  
• NOTES (Optional): Any additional information or artists' statement you'd like to provide.
  
  
• SOCIAL HANDLES (Optional): We love giving credit where credit’s due. Please include your Instagram and Twitter handles if you’ve got ‘em!

1. 1. If you submit a social media cover image to this project, you may not submit the same image to a world on LEGO World Builder as a contribution. 

   
   

   2. Preferred format for upload to the Tongal website is .png or .jpg.
   
   3. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   

   4. In the event you utilize any third-party materials, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   

   5. BY SUBMITTING A DESIGN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   

   6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   

   7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    

   8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    

   9. Designs must be in the English language or subtitled.
    

   10. Limit 5 submissions per member, per Phase.
    

   11. You must be at least thirteen (13) years or older to enter.
   
   

   12. The Sponsor reserves the right to repost the contest.
   
   

   13. The Sponsor will be entitled to reasonable revisions on the finished Designs without providing additional compensation.
   
   

   14. In order to process payment, you must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   

   15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.