Thank you for your patience throughout this project. In order to speed things up, Listerine Bold International is now going to be split it into 2 projects. We have awarded Story winners for the United Kingdom, Brazil, Japan and Thailand. Pitches will be accepted on the winning Stories for the United Kingdom and Brazil via this project page. The sponsor has elected not to produce Stories for Japan and Thailand. The Stories have been awarded but will remain private and will not be open for Pitches. The Stories for Germany and Australia will be moved to a separate project page that will have similar prizing levels as this project. This will be opened at a later date. Previous entries for Germany and Australia will be moved to the new project and we are going to re-open this Story phase to accept additional submissions.
Before Pitching on this project it is important that you read the remainder of the brief and the Style Guide provided by the sponsor which can be found in the Assets tab.
Please note because of required approvals from the brand, shooting is scheduled to take place sometime between 8/19 and 9/26.
If you have any questions you can ask them on the Project Forum or send to info@tongal.com. Thank you!
Being bold is more than just performing an audacious one-time act: it’s how you live your life on a daily basis. Bold is being courageous, unique, and driven while having a positive impact on the people around you. Bold is not just having a passion for life but having the confidence to act on that passion at every moment, embracing new experiences, new knowledge, and new people. It’s the ignition that sparks you to the extraordinary.
LISTERINE® wants you to share your story of how you start your day and how that makes you Bold. They want to get to the heart of the daily routines of bold and interesting people. Whether you’re an adventure photographer waking up on the side of a mountain or you bike a street food cart through the Bangkok night markets, your morning routine is where it all starts. Please know they want stories based exclusively in the following markets:
All Story submissions must include a brief summary of who this person is, where they are based, and what makes them bold. Submissions must also include a photo of the participating individual.
A Tongal filmmaker will document each Story winner’s morning routine and a day in their life, from the moment they wake up. How do they prep for the day? What are their morning rituals? And how does LISTERINE® help them feel confident to go out and do Bold things? They want to get a first-hand, authentic look at how fascinating people start their day and how LISTERINE® makes them feel fully ready to go out and be Bold.
Please read the remainder of the brief for all of the important details on this exciting new project!
The goal of this project is to document the Bold lives of four (4) incredible people across the United Kingdom and Brazil. Each subject will be documented by one (1) Tongal filmmaker to share how they live life boldly everyday, starting from the moment they wake up – literally – and how LISTERINE® makes them feel fully ready and confident to do Bold things. All videos must include an off-screen LISTERINE® Study of Bold “Researcher” (aka interviewer) who will serve as an interviewer for each Story winner. Producers will need to hire native talent to serve as the Researcher who will ask the necessary questions to help tell the subject’s story and how LISTERINE® fits into their daily routine. For more details on the production requirements of this project please be sure to read the “Important Information for Filmmakers” section at the bottom of this page.
NOTE: Before crafting your Pitch please look at the Sponsor Style Guide in the Assets tab.
LISTERINE® is NOT looking for stories that capture a one-time daring act, rather they’re looking for people who are authentically bold every day of their lives, whether that’s running a big cat sanctuary in Germany, creating street art in Tokyo, or leading food tours through the favelas of Saõ Paulo. Stories could also involve someone working toward an overall goal and the audience witnessing the accomplishment of that goal. For example maybe the street artist in Tokyo is working toward an art show they are putting on or the big cat sanctuary manager has a new animal arriving. They certainly don’t have to be specific goal oriented pieces but LISTERINE® doesn’t want to rule it out should the possibility exist.
All Story submissions must include a brief summary of who this person is, where they are based, and what makes them bold. Submissions must also include a photo of the participating individual.
They are looking to capture the daily lives of four (4) Bold Undercover individuals in the following markets:
While there are additional Story awards the Pitch and Video awards will remain the same so the Sponsor will still green light 2 filmmakers to make 2 Videos each.
NOTE: If you submit on behalf of a Story subject please know the following:
--Key Marketing Message:
LISTERINE® ignites the boldness in you.
--Executional Mandatories:
--Tone: Witty, honest, and upbeat. Tongue-in-cheek sense of humor. Challenge conventions, daring, a little rebellious. Celebratory, clever, and unpretentious. NEVER mean-spirited.
--Target Audience: “Fresh Go Getters” ages 25–49 who currently don’t use LISTERINE®. Fresh Go Getters are individuals who always strive to do better, who know that there is always room for improvement. They rely on their personal care routine to bring out their “A-game.” They keep a pulse on news, trends, new tech, and anything else that can positively impact their overall wellbeing. They are extremely motivated and want to make sure their appearance is a positive reflection of who they are on the inside. Above all else, they are optimistic, curious, and adventurous; never mean-spirited, reckless, or dangerous.
--Exposure: LISTERINE® YouTube channels.
IMPORTANT INFORMATION FOR FILMMAKERS
There will be a total of 2 Pitch awards and each Pitch winner will create two videos for each market. One filmmaker will shoot the two winning United Kingdom based Stories and one filmmaker will shoot the two winning Brazil based Stories.
Each filmmaker will create a 90-120 second Video per subject, following them from the moment they wake up through their morning routine and resulting bold day and capture how LISTERINE® helps transform their day from ordinary to bold. In addition to the 90-120 second videos producers will be required to deliver one (1) 15 OR 30 second teaser, five (5) stills and one (1) .GIF per video. These are all due at the close of the Video Phase.
NOTE: Videos must be in that market’s native language.
NOTE: Before crafting your Pitch please look at the Sponsor Style Guide in the Assets tab.
Pitches must articulate your vision on you plan to capture both Story winners per region.
The structure and style of the videos will be guided by the Style Guide found in the Assets tab. The Style specifies the general structure of the video, cinematic look along with required product usage shots. Each winning producer will be required to participate in pre-production call with the sponsor.
All videos must include an off-screen Study of Bold LISTERINE® “Researcher” (aka interviewer) who will serve as an interviewer for each Story winner. You will need to hire native talent to serve as the Researcher who will ask the necessary questions to help tell the subject’s story and how LISTERINE® fits into their daily routine.
When capturing the off-screen Researcher please record their audio in a way so that it could potentially be subbed out with a universal Researcher should the sponsor elect to use one.
Your two (2) 90-120 second Videos, two (2) 15 OR 30 second teasers, ten (10) stills and two (2) .GIFs are all due at the close of the Video Phase. Please upload them as separate files when submitting your Videos. The sponsor will be entitled to two sets of revisions.
Product: Product will be provided to the Pitch winners according to what LISTERINE® products are already available in the territories/countries.
This Project will be worth a total of $82,000 and consists of 3 Phases: a Story Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: STORY – Submit your real Story about how you live life boldly everyday in 500 characters or less. All Story submissions must include a brief summary of who this person is, where they are based, and what makes them bold. Submissions must also include a photo of the participating. You also have the option to upload a supporting document to further expand on your submission and why this person is a great candidate.
NOTE: If you submit on behalf of a Story subject please know the following:
The winning Story submissions will receive $2,000 each.
PHASE 2: PITCH – Submit your Pitch convincing the sponsor why you should be selected to execute a video based on one of the winning ideas from the previous phase:
The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $14,000 to help create the Video. Additionally, upon submitting Videos that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submissions, you will win an additional $19,000, at a minimum, and have a chance to compete for the $23,000 First Place video prize. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: VIDEO – The 2 winners from the Pitch Phase will each create two 90-120 second Videos (one per subject), following them from the moment they wake up through their morning routine and resulting bold day and capture how LISTERINE® helps transform their day from ordinary to bold. In addition to the 90-120 second videos producers will be required to deliver one (1) 15 OR 30 second teaser, five (5) stills and one (1) .GIF per video. These are all due at the close of the Video Phase
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $23,000 2nd place $19,000. The ranking order will be determined by who turns in the best suite of videos.
--Music: Tongal has partnered with two premiere music providers for this project: Audioblocks, and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (up to $500 per place). That’s a potential $1,000 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 120 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 15 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.