LEGO World Builder gives the LEGO fan community and creative talent all over the world direct access to the LEGO creative team to develop stories, shows and more. It’s just one more way you can pitch directly to The LEGO Group, aside from Tongal. With so many talented creators on the platform, there’s a need to spread the word and encourage more users to sign up!

The goal of this project is to drive awareness of the LEGO World Builder platform by creating short digital videos that focus on two different messages: 1) LEGO World Builder lets you pitch original stories, themes, shows, and more directly to The LEGO Group, and if they love your idea, it may be purchased and you'll be rewarded; and 2) LEGO World Builder is a platform that allows for creative collaboration within its unique online community of LEGO fans, writers, animators, storytellers, and more. 

The greenlit editor will ultimately create six digital videos, as well as two YouTube overlay images, based on these two main messages. Additional assets, scripts, and details will be provided to the greenlit editor, but in the meantime, you can use the assets provided here to create a short sample video, up to :15 in length, that communicates the below message:

Sample Video Messaging:

LEGO World Builder lets you pitch original stories, themes, shows, and more directly to The LEGO Group. If we fall in love with your creations, they could be purchased and your ideas could become the next big LEGO franchise! Get creative and join the community today!

You don't need to follow this script exactly, but your sample video should communicate those key ideas. Think about how you could use kinetic text and motion graphics to convey the key messaging points without putting too much text on screen at any given time. 

 

DELIVERABLES: 8 total deliverables:

• One :15 Message 1 Video (16x9, 4x5, 9x16)
• One Message 1 YouTube overlay (480x70 pixels)
• One :15 Message 2 Video (16x9, 4x5, 9x16)
• One Message 2 YouTube overlay (480x70 pixels)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• YouTube, Facebook & Instagram in-feed, Instagram Stories
• Please adhere to platform best practices.

 

TARGET AUDIENCE:

• Adult Fans of LEGO (a.k.a AFOLs) and the LEGO World Builder creative community. 
• Self-described AFOLs make up a demographically diverse network of communities that can be found in nearly every corner of the world. Their interests vary wildly, from stop-motion brick filmmaking to building custom brick designs. What unites them all is their passion for LEGO and the creative possibilities that come with building and imagining with LEGO bricks. 

 

TONE: The tone is wide open, but we encourage you to think about what would be appealing to potential site users that would encourage them to sign up and make an LEGO World Builder account. 

 

EXECUTIONAL MANDATORIES: 

• Please use the provided assets to edit your sample video.
• Videos should be :15 seconds or less.
• Leverage on-screen text to reinforce messaging, and make sure the text is big enough to be seen in mobile.
• On-screen copy should be no more than 125 characters total in a single frame, preferably fewer.
• Use creative text to convey what the video is for and grab the viewer's attention within the first 5 seconds.

In order to be considered for this project, you must include the below materials in your Pitch submission:

 

• TEXT (REQUIRED): 500 characters or fewer synopsizing how you plan to approach and execute this Video.
  
  
• SAMPLE VIDEO (REQUIRED):  Please submit ONE sample video based on the information provided in the Objectives section utilizing the provided assets. (Download the provided assets here).

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.