LEGO World Builder gives the LEGO fan community and creative talent all over the world direct access to the LEGO creative team to develop stories, shows and more.. It’s just one more way you can pitch directly to The LEGO Group, aside from Tongal. With so many talented writers on the platform, there’s a need for distinctive cover imagery to help them bring their worlds to life and attract visitors and collaborators with visuals. 

To see examples of these cover images, head to the Discover page and click on any of the thumbnails to view the full size art (1600x800). As you explore these pages, do you find yourself drawn towards worlds with eye-catching images? So do we! Now, you can see why it’s so important to make a strong visual impression for your world. 

For inspiration, follow these tips:

• Explore the list of tags on the left-hand side of the Discover page to get a sense of the different genres and potential mashups. 

• Check to see if there are any new creative prompts from The LEGO Group at the top of the Create page. If there are, we’ll likely be looking for images that help convey the theme of the prompt. 

• Skim through the image library on the Create page by clicking the refresh button. See   what’s already there and what creative gaps you can help fill.

LEGO World Builder is a first-of-its-kind story development platform that gives the LEGO fan community and creative talent all over the world direct access to the LEGO creative team to develop stories, shows and more. The platform, powered by Tongal, lets you explore, create and collaborate on imaginative and original LEGO worlds – like this steampunk time-travel adventure or this zombie rock opera. 

Creators on the platform (a.k.a architects) rely on LEGO World Builder’s image library to help bring their worlds to life on the platform’s Discover page. A banner image is the first thing people see when exploring a world, along with its title and genre tags –  so it’s important that the image itself makes a strong, visual impression and helps draw people into the world. The banner image should reflect the specific genre of the world. That’s where YOU come in! 

The goal of this project is to help expand LEGO World Builder’s image library so architects have a greater variety of fun, genre-inspired banner images to choose from. We’re open to a variety of creative executions here, from hand-drawn illustrations to mixed media to stop-motion stills and photographs of your own LEGO sets or minifigures artfully arranged in front of different backgrounds. If you have a stockpile of original images somewhere on your hard drive, now’s the time to break them out! Don’t be afraid to mix and match genres, either (e.g. space westerns or medieval fantasy). You’ll see a lot of mishmashing already taking place within the storytelling on the platform. To get a sense of the various genres, read through the tags on the right hand side of the Discover page. These include Action, Adventure, Escape, Magic, Science Fiction, and many more!

To be considered, designers should create and submit one banner image per submission (1600x800, JPG or PNG). Should you get the greenlight, you may be asked to make reasonable revisions to your design before it is added to the image library. Submissions in this ‘Always On’ project will be reviewed on a monthly basis, so there will be plenty of opportunities throughout the year to have your work greenlit. We plan to award a MINIMUM of 2 designs each month and may choose to purchase more if submissions are outstanding!

 

DELIVERABLES:

• One 1600x800 JPG or PNG banner image 

• Layered PSD design files for final delivery

  

EXPOSURE:

• LEGO World Builder’s digital library 

• Across The LEGO Group’s social channels when they feature a world that uses your cover art

TARGET AUDIENCE:

• Adult Fans of LEGO (a.k.a AFOLs) and the LEGO World Builder creative community. 
• Self-described AFOLs make up a demographically diverse network of communities that can be found in nearly every corner of the world. Their interests vary wildly, from stop-motion brick filmmaking to building custom brick designs. What unites them all is their passion for LEGO and the creative possibilities that come with building and imagining with LEGO bricks. 

 

TONE: 

• Have you taken a look at the list of world tags yet on the Discover page? If so, then you’re well aware that there are a ton of genres, subgenres, and mashups to choose from when developing your banner image designs. 
• The tone is wide open, but we encourage you to think about what architects might be interested in based on the popular genres on the site as well as the more niche genres that don’t have a lot of options within the LEGO World Builder image library. 

 

EXECUTIONAL MANDATORIES: 

• Characters, animals, and creatures do not need to take the form of minifigs, however, if you do decide to incorporate 2D or 3D minifigs in your cover art, please conform to the minifig spec guide here. 

• All work MUST be original, and should NOT include or reference any other existing IP. Any persons, places or things rendered should be of the artist’s own creation and should not be referential of other existing properties.

• If you decide to take photos of LEGO sets and minifigs that you own, please only use sets and characters that are fully owned by The LEGO Group. You may not use sets or characters that are under third-party licenses (e.g. Harry Potter, Jurassic Park). That said, you may create dinosaur or wizard-themed images as long as they are distinct from any recognizable IP and franchises. 

• Please note: if you submit a banner image to this project, you may not submit the same image to the LEGO World Builder platform as original artwork for someone’s world. The goal of this project is for all architects to have access to your banner image in the LEGO World Builder image library.  

In order to be considered for this project, you must include the below materials in your submission. 

 

• DESIGN (REQUIRED): One 1600x800 sample of your proposed design, JPG or PNG.
  
  

• NOTES (Optional): Any additional information or artists' statement you'd like to provide.

1. If you submit a cover image to this project, you may not submit the same image to a  world on LEGO World Builder as a contribution.

2. Preferred format for upload to the Tongal website is .png or .jpg. 

3. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

4. In the event you utilize any third-party materials, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

5. BY SUBMITTING A DESIGN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

9. Designs must be in the English language.

 

10. Limit 5 submissions per member, per Phase.

 

11. You must be at least thirteen (13) years or older to enter.

12. The Sponsor reserves the right to repost the contest.

13. The Sponsor will be entitled to reasonable revisions on the finished Designs without providing additional compensation. 

14. In order to process payment, you must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment. 

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.