HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• The LEGO® Group x Walmart | Fast & the Furious
• The LEGO® Group x Walmart | May the 4th Celebration
• The LEGO® Group x SCHEELS | Hero Video

Produce fun and exciting stop-motion animated videos about two different brand new LEGO® sets that will be exclusive to Walmart. The exact franchises and details about both sets are being kept extremely confidential at the moment, so while we can assure you that they’re based on very high-profile IP, we have to be light on details here. 

What we can say is that, for this project, the goal will ultimately be to create a single :30 video based on one of two sets, with a full suite of cutdowns and social versions alongside that, along with ten still images that can be pulled from each video. The expectation here is that a different team would handle video content for each of the two sets, but we're open to working with a single animator for both if it makes sense - although all of the content will need to deliver on the same timeline. We can't tell you more about the sets themselves, the number of characters, or the nature of the builds, but the videos will definitely require high-quality stop-motion skills, lots of action, and fast pace edits. Both of these videos will be non-verbal, so action will lead the way story-wise. 

The featured LEGO® sets will be provided to the selected stop-motion animator for production, and you will be reimbursed for reasonable additional brick purchases that may be needed to bring the story to life. While the main format is 16x9, you will need to consider framing shots to work in a 9x16 environment as well. The social cutdowns and still images can be used from the main video, but you'll need to plan for a coherent :15 story version as well as framing for different formats, which may involve needing to shoot more than just the :30. 

If you're interested, collect your most impressive work samples, and send them on over. Following the Pre-Pitch Phase, we'll provide five selected creators with more details to help develop a full pitch. From there one creator will be chosen, and given a full budget, to roll into pre-production and bring their pitch into reality. 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 9 total video assets and 10 still images, per set.

• One :30 second Hero video (16x9, 9x16, 1x1)
• One :15 second cutdown (16x9, 9x16, 1x1)
• One :06 second cutdown, (16x9, 9x16, 1x1)
• Up to 10 Hi-res stills grabbed from footage 

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Walmart Stores
• Walmart.com
• Instagram
• Facebook
• YouTube
• Vimeo

TARGET AUDIENCE: All fans of the LEGO® brand

TONE/FEEL: Exciting, action-packed, adrenaline-filled

EXECUTIONAL MANDATORIES: 

• Greenlit filmmakers MUST strictly adhere to all The LEGO® Group guidelines, which will be provided upon selection.

AI USAGE: You may not use AI generated visual or audio assets in your final content. However, for the purposes of your pitch and pre-production materials, you are welcome to use generative AI to create visuals, storyboards, animatics, proofs-of-concept, etc. that might help the Sponsor understand your vision for creating the final content. Additionally, assistive AI tools (e.g. object removal, compositing, color grading, sound mixing, subtitling, etc.) may be used in post-production to supplement your workflow. Please keep record of any AI usage deployed in your submissions in the event that the Sponsor requests AI disclosures. If you have questions about any specific usage or tool, please ask your Tongal producer.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

PRE-PITCH PHASE:

In order to be considered for the Pitch Phase, you must include the below materials in your Pre-Pitch Submission. The Pre-Pitch Phase gives filmmakers the opportunity to submit a 500-word synopsis of their initial creative thoughts and tell us a bit more about your aesthetic as a creator.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

PITCH PHASE:

If selected to move forward to the Pitch Phase, you will be sent additional information to create 2 treatments (with story narratives) as part of your pitch. You must include the below materials in your pitch submission to be considered for this project. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• ANIMATION TREATMENT (REQUIRED):  A more detailed and specific description of how you propose to execute the content listed in the deliverables, both in terms of what we can expect to see, and how you’ll make it. Your treatment MUST include story outlines for the narratives based on the LEGO® sets you will be briefed on. If it's helpful to you, we've provided a treatment template, which you can find here.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.