** Please check out Sponsor's notes when submitting Scripts! **

We’ve recently launched the Bricktober Toys “R” Us Video Project to create a suite of videos featuring the LEGO Model Shop and now we’re looking for your concepts, scripts and storyboards for a LEGO Toys “R” Us Bricktober TV Commercial to support the same campaign.

As you know, Bricktober is a once a year, month-long event (basically a LEGO store takeover) only at Toys “R” Us. The event features different in-store and online activations each week in the month of October designed to get kids and adults excited about LEGO toys. Bricktober offers kids and adults building events, special offers and unique ways to engage with the LEGO brand.

With this in mind, your concepts, scripts and storyboards should feature a call-to-action to drive people in-store and online to experience the activities associated with LEGO Bricktober only at Toys “R” Us and to ultimately make a LEGO purchase. Your submissions should also create awareness of the unique gift with purchase offering of four minifigure sets (available for a limited time), and remind viewers that Toys “R” Us has a huge selection of LEGO toys and is the world’s greatest toy store!

The goal of this project is to source concepts, scripts and storyboards for a 30-second (with a 15-second cut-down) LEGO Toys “R” Us Bricktober TV Commercial.

Keep in mind your submissions should: 

• Drive people to Toys “R” Us to experience the fun of playing with LEGO toys and inspire them to make a purchase.
• Create awareness of the unique gift with purchase offering of four minifigure sets, available for a limited time.
• Remind people that Toys “R” Us has a huge selection of LEGO toys and is the world’s greatest toy store.
• Incorporate the theme for the overall campaign, “Build like a master builder.”
• Be more promotional vs. emotional. Although your submissions should want to trigger a fun and playful aspect, ultimately the goal is to drive people into Toys “R” Us and inspire a purchase.
• Convey that LEGO Bricktober is basically a store takeover of LEGO in October (LEGO will have a massive in-store presence all month long).

--Key Marketing Messages: 

• LEGO Bricktober – celebrate only at Toys “R” Us
• Toys “R” Us – Awesome. (Note: This is the Toys “R” Us marketing tagline)

 

--Target Audience: The target audience is focused on shoppers and consumers.

--Executional Mandatories:

• DO NOT include competitor products in your submissions.
• DO NOT SAY LEGOS or LEGO BLOCKS, instead say LEGO bricks. Think of “LEGO” as an adjective versus a noun.

--Tone: The tone should be promotional with a strong call-to-action and urgency to visit the stores, while also highlighting the reasons you love LEGO toys and love Toys “R” Us. Also look at previous Toys "R" Us commercials and videos for additional guidance.

This project will be worth a total of $6,000 and consists of THREE (3) phases: a concept phase, a script phase, a storyboard phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: CONCEPT – Tell us your concept for a LEGO Toys “R” Us Bricktober TV Commercial in 500 characters or less. Remember, a concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the video. As always, concepts should be clever and engaging. The TWO (2) winning concept creators will receive $500 each.

 

PHASE 2: SCRIPT - Submit your script for both a 30-second and 15-second commercial based on one of the winning concepts from the previous phase. The TWO (2) winning script creators will receive $1,000 each.

 

PHASE 3: STORYBOARD – Submit your storyboard for both a 30-second and 15-second commercial based on one of the winning scripts from the previous phase. The ONE (1) winning storyboard creator will receive $3,000.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.

4. Submissions must not portray the sponsor in a negative way, the determination of which will solely reside with the sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per phase.

7. You must be at least thirteen (13) years or older to enter.

8. The sponsor will be entitled to reasonable revisions on the winning submissions without providing additional compensation.

9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.