The LEGO Group is looking for a film crew to capture footage at the upcoming grand opening of the 1000th LEGO Store, which will take place at The Shops at La Cantera in San Antonio, Texas. This filming will take place between September 1st - 3rd, and you will be expected to scout the location prior to filming, to ensure that you're properly prepared for the shoot days. This project involves a day and a half of filming overall. You'll be there for the first half of the day on Friday, September 1st for the ribbon cutting and official opening, and then come back for the full day on Sunday, September 3rd for the final brick on the model moment and all of the excitement that comes with that.

Since the event is just around the corner, we're ideally looking for a crew that either is local to the San Antonio area, or that can work as locals, and not necessarily expend budget on travel. Your team will be responsible for all video and audio capture during the event, and once that's complete, LEGO is looking for you to edit together a 2:00 - 2:30 sizzle reel, as well as a :15 POV social video.

To get you started thinking about how to film this, the LEGO Group put together the below shot list of what they're looking to capture during the event for the main sizzle. A more detailed version of this list is included in the Assets section. 

• Timelapse of a master build
• Trivia with everyone's hands raised
• The finished master build on Sunday, including the final countdown celebration
• Meet and greet with LEGO Master Builders Dan and Chris Steininger
• Queuing and lines with customers
• B-Roll "Showing off" the store (with and without guests inside)
• Kids with product
• LEGO building in the store
• Gift with Purchase / Promotions
• Short interview moments with the kids (e.g. "what are you most excited to see?" etc.)

For the social cutdown, LEGO wants to create a POV video that shows the grand opening from the viewpoint of a LEGO fan. In order to achieve this, they're hoping to film with with a POV camera/phone rig so we can really capture the first-person perspective (i.e. seeing the "fan's" hands holding up the builds, etc.) They've come up with a separate shot list below that outlines the footage they'd like to capture. 

POV shots to include:

• Ribbon cutting and cheers
• Hyper-lapse of waiting in line
• Getting a wave from the Master Builders
• Walking in door
• Store walkthrough with shots of cool builds and experiences
• Picking a LEGO set off the shelves
• Checking out the Pick-A-Brick wall
• An employee handing over the tote bag at check-out
• Other fun surprises

As a few callouts, please keep in mind that this filming will take place Labor Day weekend, and there are some very quick turnarounds for edits in the timeline.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 4 total video assets.

• One 2:00 - 2:30 sizzle reel (16x9)
• One :15 social cutdown (9x16, 1x1, 4x5)
• All Raw Footage

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• LEGO's website
• YouTube
• Instagram
• Facebook

TARGET AUDIENCE: All fans of LEGO! 

 

EXECUTIONAL MANDATORIES: 

• Must be able to film on site in San Antonio, Texas between September 1st - 3rd. 
• Tongal's Notice of Filming can be used for non-speaking people, but anyone speaking on camera must sign a Tongal talent release.
• No additional budget will be provided for travel or hotel stay.
• Greenlit filmmakers MUST strictly adhere to all The LEGO Group guidelines, which will be provided upon selection.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.