HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• The Force Awakens - LEGO Star Wars - Recap

Superfans of LEGO Star Wars - this one's for you! The LEGO Group and Walmart are looking for a stop-motion animator or team to create 3 different :30 videos that revolve around key LEGO Star Wars moments in 2024, and while many of the specifics are highly confidential, rest assured this is a very exciting opportunity that will allow creators to animate using LEGO bricks, lean into nostalgia, and celebrate classic Star Wars themes and characters. These videos will will be featured both in Walmart stores and on social media, and they'll ultimately be used to celebrate tentpole events like May the 4th and the LEGO Star Wars 25th Anniversary.

The goal of this project is to generate awareness and excitement about LEGO Star Wars and to highlight a number of particular sets available at Walmart. The individual video concepts, scripts, and list of required sets will be provided, so you will only be responsible for bringing the stories to life as part of the video production process, from the treatment stage through post-production and delivery. We want kid and adult fans of LEGO alike to see that Walmart carries fantastic LEGO Star Wars sets that can be perfect personal builds or exciting building opportunities for the whole family, so we'll be looking to infuse the scripts with energy, excitement, and nostalgia that plays for a broad audience. 

The videos should take place in an entirely brick-built world and should not include any voiceover, hand models, or onscreen talent.  It is unlikely that we'll have access to Star Wars music, so you should plan to utilize one of Tongal's music libraries. We are also expecting for this project to include design elements that will be decided during pre-production (think end cards, titles, etc.)

Several of the featured sets will be unreleased Walmart exclusives, which will be shipped to you directly. Tongal will also reimburse you for any additional brick purchases, separate from the production budget, and it's possible you'll need those.

As a callout, when you check out the timeline, you'll see that Video 1 is labeled as a teaser and is on a separate, accelerated timeline. This video, while a standalone :30 element, will also need to be integrated as a part of and lead into Video 2 which will celebrate May the 4th. Details of this will be explained and collaborated on once a filmmaker is greenlit. The milestones we've outlined for this teaser are the latest possible dates that we'd need to hit in order to deliver on time, and we'll need to finish that in advance of Video 2. Video 3, which celebrates the LEGO Star Wars 25th Anniversary, will come later with tentative timing outlined in the timeline.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 24 total video assets.

• Three :30 Hero Videos (16x9)
• One :25 Cutdown (16x9, 9x16, 1x1)
• Three :15 Social Cutdowns (16x9, 9x16, 1x1)
• Three :06 Social Cutdowns (16x9, 9x16, 1x1)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Walmart Stores
• Walmart.com
• Instagram
• Facebook
• YouTube
• Vimeo

TARGET AUDIENCE: Walmart shoppers and all fans of LEGO and Star Wars. 

TONE/FEEL: Exciting, Family-Oriented, Nostalgic, Celebratory

EXECUTIONAL MANDATORIES: 

• Must include specific featured LEGO Star Wars sets. As mentioned above, sets will be provided to you. 
• Greenlit filmmakers MUST strictly adhere to all The LEGO Group guidelines, which will be provided upon selection.
• The videos MUST be high-contrast for the visually-impaired. 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES ? SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.