THE PRODUCT:

The Sea Animal Figures LEGO Set is a part of the Walmart Small Toy Big Joy line LEGO toys. These toys are set at an approachable price point, showing that anyone can afford to experience the pure joy of LEGO toys. Just because they may be small, though, they're packed with the potential for play & creativity. This particular set can be rearranged into 3 different underwater scenes! Kids can create a Dolphin and turtle; a seahorse with a snail; or use their imagination to create an animal of their own creation. The other toys from the Small Toy Big Joy lineup are similarly versatile, as you'll see when you look through this project's provided assets.

ROKU CREATIVE BEST PRACTICES:

• A call to action early in the commercial - and at mid-point - improves performance.
• Live action visuals that references the call to action and/or the offer can improve performance threefold.
• If live action isn't possible, visuals and/or voice over additions will improve performance.
• Including a call to action in the overlay image helps to clarify the opportunity.
• A consistent storyline that focuses on the product being advertised - instead of creating a complex narrative - is best.
• Videos with a lighter background are encouraged to ensure that Roku's dark purple overlays stand out prominently.
• Put disclaimer/legal copy in gray at the bottom part of the video to avoid being obscured by overlays (Roku overlays are already optimized for legal copy in the bottom).
• Avoid showing any critical information too close to the edge of the TV screen. For their default canvas size, this means having a 90 pixel left/right side margin and a 60 pixel top/bottom margin.

ROKU INTERACTIVE ADS:

With Walmart Connect + Roku, streamers will now be able to purchase any product fulfilled by Walmart right on Roku, America's #1 streaming platform, by simply pressing OK on their Roku remote.

Here is an example of the overlay in action. As you can see, once the viewer hits okay to buy they're taken to a checkout screen wherein they can quickly purchase the item using pre-populated payment information without interrupting the flow of their viewing experience. 

Your number one goal, as stated above and continuously repeated, is to get the viewer to Press Okay to Buy. This technology is relatively new, so Roku is interested in unique ways to tackle this challenge.

The LEGO brand is one of the most recognized and admired brands in the world; Roku is America's #1 streaming platform. Together, through a  partnership with Walmart, they'll be extending their Small Toy Big Joy campaign by bringing consumers the opportunity to purchase this Sea Animal Figures LEGO Set directly from a connected TV using the power of the Roku remote. The goal of this project is to create a direct response video that prompts viewers to pick up their remote and press 'OK' to Buy Now.

Using these assets, you'll need to create a :30 video that adheres to Roku's creative best practices and that integrates a strong call to action (CTA) leading the viewer to press OK on their Roku remote. We're open to creative takes on how to best do this, whether that's using on-screen text and animation, or new voiceover. While you should feature the Sea Animal Figures Set being sold, the video can also include other toys from the Small Toy Big Joy line. Your biggest challenge will be working with the limited assets to produce a cohesive :30 video that accomplishes the main goal of getting viewers to Press OK on their Roku remotes to buy the LEGO set featured. 

Note that an interactive overlay will be placed over your video by the Roku team before it's deployed. You don't have to do anything special for this, but it would be helpful to plan your visual arrangement to accommodate the eventual inclusion of this overlay. To clarify, you WILL NOT be editing the overlays, so don't use this as part of your pitch. Check out more information on how the interactive element works, as well as Roku's creative best practices in Background. It's important to note that while you'll be adapting to Roku's creative best practices, you should still adhere to Gillette's brand guidelines.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 2 total video assets.

• One :30 video (16x9)
• One alternate :30 version (16x9) 
• Alternate variations will involve minor editorial changes, such as CTAs, end-card designs, on-screen text copy, voiceover lines, or other minor edits. This will be decided between the selected editor and client during the revisions process.

 

TIMELINE: HERE.

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Roku Streaming Services

 

TARGET AUDIENCE: Families and households with limited budgets.

 

TONE: Playful, joyous, fun, approachable.

 

EXECUTIONAL MANDATORIES: 

• Adhere to Roku's creative best practices.
• Must include the CTA 'Press OK to Shop Now'

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.

• SAMPLE VIDEO (REQUIRED): Utilizing the provided video, please provide a :30 sample video demonstrating your approach to optimizing them for Roku, while integrating the messaging elements outlined in the Executional Mandatories.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.