HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• LEGO City Prison CG Animated Video 1
• LEGO City Prison CG Animated Video 2
• LEGO SCHEELS Stop-Motion Video
• Build the Change with Pharrell Williams & YELLOW

  
  

Anyone who has ever been inside a SCHEELS knows that it’s a sporting goods store like no other. With locations all across the United States, their mission is to bring an unforgettable experience to their customers, which includes in-store special attractions like Ferris wheels and aquariums, and expert employees who are passionate about their products. With this project, The LEGO Group and SCHEELS are teaming up to celebrate the power of imagination, and they want you to create a fun and exciting video that recreates the magic of SCHEELS using LEGO CG animation. While encouraging people to embrace moments of play into their lives, this video should also make viewers excited to check out the many LEGO sets that are available in SCHEELS stores.

The goal of this project is to produce a :30 CG animated video that leaves viewers feeling excited about the fun and unique connection between The LEGO Group, SCHEELS, and play! We're open to your most creative video concepts, however we think you'll probably want to incorporate a LEGO-built SCHEELS store in some way (similar to THIS stop-motion video). There isn't a SCHEELS store LEGO set , so you will need to digitally construct one. While this video will deliver in July and won't specifically be used in support of World Play Day on June 11th, we encourage you to check out that link to learn more about the philosophy behind the initiative. Your video must also include an end card with a call to action that encourages viewers to check out the LEGO sets available at SCHEELS.  

To that end, we are looking for a CG animator or team to bring this video to life in a creative and energetic way, and to ensure it captures the spirit of The LEGO Group and SCHEELS authentically. Make sure to highlight any CG animation experience (particularly if it involves The LEGO Group) in your pitch. If you haven't already been to a SCHEELS, we highly recommend you check out a tour video on YouTube to get a sense of the full experience. 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 3 total video assets.

• One :30 hero video (16x9, 9x16, 1x1)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• In-Store at SCHEELS 
• Instagram
• Facebook
• YouTube

TARGET AUDIENCE: Families and SCHEELS customers across the U.S.

TONE/FEEL: Fun, Happy, Positive

EXECUTIONAL MANDATORIES: 

• Greenlit filmmakers MUST strictly adhere to all The LEGO Group guidelines, which will be provided upon selection.
• Avoid any sets associated with specific IP (i.e. no Harry Potter or Marvel sets).
• Your video must include an end card with a CTA that SCHEELS sells LEGO products. Specific messaging may be provided by the client. 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.