You've seen unforgettable logos at the start of just about every major film you've ever seen: the majestic spinning globe of Universal Studios... the star-crested mountaintop of Paramount... the carefree moonchild, fishing for DreamWorks. Now, it's time to come up with the next great opening logo idea - for LEGO.   

That's right, The LEGO Group is looking for at least two talented artists to conceptualize and create storyboards for a brand new LEGO animated logo, which will be up to :24. It'll be just like the iconic examples above, but way better, because... well, it's LEGO. We really want to build excitement and wow audiences, because this logo could appear ahead of any major LEGO theatrical releases, and also be used across all LEGO Entertainment content moving forward - for years to come - if you blow our minds and really deliver something awesome.  

For the pitch phase, we're looking for you to submit at least 2-3 different approaches for an epic opening logo, and we'd ask that each approach include at least 3 key frames illustrating how you envision your logo coming to life. You can create these frames any way you want - whether that be 3D render, 2D illustration, stop motion photography, mixed media collage, or some other artistic medium entirely. That said, whatever you choose needs to represent the iconic The LEGO Group brand and feel made for the big screen. Since this will be used in high-profile content, it's important that we're able to envision something that can eventually be executed with a very high production value. 

After the pitch phase, at least two creators will be selected to move into storyboarding, and The LEGO Group will work with you to continue to develop your logo concepts. At this stage, we are only looking to create storyboards for bold and outside-the-box concepts - and there is not any sort of animation component within the scope of this project. That said, if you are an animator, there's certainly a chance that you could create the final logo video down the road.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: 

• Detailed animated logo storyboards, as PDF (up to :24)
• Any relevant working design files (e.g. .pptx, .psd, .ai)

EXPECTED TIMELINE: HERE

EXPOSURE: The final animated logo based on your storyboards could be used across all LEGO Entertainment content, on all platforms, potentially including feature films and television.

TONE/FEEL: Cinematic, large-scale, and epic

EXECUTIONAL MANDATORIES: 

• Greenlit artists MUST strictly adhere to all The LEGO Group guidelines, which will be provided upon selection.
• Avoid any sets or characters associated with specific IP (i.e. no Harry Potter or Star Wars).
• The final logo MUST land and take up about 2 seconds of the total run time.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.

• PROOF-OF-CONCEPT ARTWORK (REQUIRED): Include proof-of-concept artwork for at least 2 separate ideas, illustrating how you might approach the content listed in the Deliverables. Upload your Artwork in PNG format.

• LINKS (REQUIRED): To your previous work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.