You’ve seen our last LEGO® Minecraft® Project and you’ve submitted to our LEGO® Minecraft® Writer’s Project, now we’re asking you to do the same thing but with an adult audience in mind.

 

Think Sh*t Minecraft Kids Say but in a way that’s appropriate for all audiences. The ask is the same, teaching adults about Minecraft, but this Video should not be geared towards kids.

 

We’re open to live-action takes on the ask, so don’t feel limited to just animated Pitches.

 

What you need to know:

• We’re open to your interpretation of the ask, but the target audience is ADULTS. The guide could be from a child to parent (i.e. child educating his/her parents on the ins and outs of Minecraft) or from parents to parents (i.e. one parent helping out another parent with a child who’s just starting to Minecraft).
• Your Video should not play like an in depth Minecraft dictionary. Think of your Video as a cheat sheet of what parents need to know to speak with their children in the Minecraft universe.
• This project could be either live-action OR animated – the style is up to you.

 

Inspiration:

• 5 Minecraft Facts You Didn't Know
• What to Say When Your Child Blathers on About Minecraft
• Hey, Parents. What Minecraft Is Doing to Your Kids Is Kind of Surprising
• ?Facebook: Minecraft Explained for Parents
• Disruptions: Minecraft, an Obsession and an Educational Tool
• Parent’s Guide to Minecraft
• Minecraft Explained from a Mom Who Gets It (Finally!)

 

 

The goal of this project is to create a sharable and fun 30 second Video “cheat sheet” for parents that will bring awareness to the newly launched LEGO® Minecraft® playthemes.

 

--Key Marketing Messages:

• Celebrate and/or announce in store availability in the US for the new LEGO Minecraft product line.
• Develop an engaging, fun, playful piece of content that expands brand awareness.
• LEGO Minecraft provides endless opportunities for children to be creative.

 

--Target Audience: Adults; Sweet spot - parents of children 9-11; however content should be for all ages.

 

--Executional Mandatories:

Do not:

• Include any other toy cars (i.e. Matchbox) or toy products.
• While the intention is humorous and targeted towards adults, the LEGO brand is still a family brand. Since co-viewing of the Video is likely to happen, any humor/characterization/execution still needs to be appropriate for all ages.

Do:

• You must mention LEGO Minecraft at least 1 time.
• The concept that LEGO Minecraft provides endless opportunities for children to be creative should be articulated/resonated as a key message.
• You must show at least 2 sets (out of 6) of the LEGO Minecraft playthemes.

 

--Tone: Tongue-in-cheek; Humorous yet inspirational and fun

 

--Exposure: LEGO Minecraft PR campaign, LEGO YouTube Channel as well as LEGO Social Media Channels.

 

 

This project will be worth a total of $15,000 and consist of TWO (2) Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a LEGO Minecraft Video using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $5,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.

 

PHASE 2: VIDEO – The winner from the Pitch Phase will create a 30 second Video based upon his/her winning Pitch.

 

--Video Phase Payout: Winner of the Video Phase will earn the following prize: 1st place $10,000.

 

--Music: Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential the sum total of (5% of each Video amount,  up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 15 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.