ADDITIONAL PRODUCTION DETAILS

• Though your team should have experience working in the livestream space, please note we are working with multiple production partners for this project, who will help your team align on proper audio settings/embeddings. 
• All streaming destinations will need to be monitored; one of our production partners can send someone to each site to help execute this, if needed.
• Unity comms can be provided for communication between our teams for rehearsal and show day to make sure everyone is on the same page, as well.
• TLG and its streaming partner will cast livestream hosts internally.

Over the last year, The LEGO Group and its streaming partners have been leading the way in innovative, digital experiences for their customers, and one of their main efforts has been to host a series of shoppable livestream events. This summer, the LEGO Group is hosting a special livestream and is looking for an experienced production team to take the helm. 

This is a multi-faceted project, and your team will need to be able and ready to shoot both the livestream itself, on August 10th, as well as film pre-recorded content in advance of the livestream during the week of July 11th, at the LEGO Headquarters in Enfield, Connecticut. Your team will need to edit the pre-recorded content together (with motion graphics and titles), create promotional banners (using stills pulled from the pre-record), the event trailer, and create a graphics package (including titles and lower thirds) to be used during the livestream. Your treatment should lay out, in detail, your livestream experience, the size and capabilities of your production team, where your team's located, and how you will accommodate for travel (if necessary). You should expect the livestream to run about 30 minutes, and it will be streamed on multiple different platforms. No casting is required, and the locations and run of show will be provided.

This is a large, exciting project with many moving parts, so be sure to review all the information in the Background as well. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: 

• Full execution of one Livestream event (~30 minutes in length) on multiple platforms
• One pre-recorded video (up to 2 minutes) to be played during the livestream event
• Event Trailer: 16x9 (up to :30)
• Event Banner: 1280x760, 1280x2275 
• Pre-Livestream Thumbnail: 1920x1080 
• Livestream "Loading" Background (video): 1920 x 790 (no audio) 
• Livestream "Loading" Background (image): 1920 x 790 
• Graphics package (including lower thirds and titles) for the event

TIMELINE: Click here for the full project timeline.

 

EXPOSURE: Facebook, YouTube, Twitter, streaming partner's e-commerce site.

 

TARGET AUDIENCE: LEGO customers, fans, parents, kids.

 

TONE: Upbeat, Witty, Friendly.

EXECUTIONAL MANDATORIES: 

• Filmmakers MUST be available to film the pre-recorded sessions the week of July 11th, and the livestream and rehearsals on August 9th and 10th. The team should also plan to scout LEGO HQ the week of June 13th or 20th.  
• Filmmakers will be responsible for arranging their own travel to locations and should incorporate travel into their budget.
• Your team should be proficient in livestream graphics, as this may be required. Be sure to address this element in your treatment.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $30,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of how you plan to approach the livestream, pre-record, and graphics. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget of up to $30k. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.

• TEAM BREAKDOWN (REQUIRED): Identify the core members of your team (director, dp, editor, graphics, etc.), and provide links to their previous work.

• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.