HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• TikTok | LEGO Disney Princess Beauty and the Beast Castle
• TikTok | New LEGO Building Technique
• TikTok | Flying Machine
• TikTok | LEGO Designer's Easter Egg

The LEGO Group has specialists in their stores all over the world who are experts about the latest features and details of LEGO builds. Now, in order to highlight their expertise and show off the latest and greatest LEGO products, they are looking for a filmmaker to capture in-store footage that will bring authentic and engaging product "show and tell" videos to life. 

The goal of this project is to capture footage and audio of LEGO associates in-store that will be used to create authentic, engaging demo videos. This first two videos will serve as a "proof-of-concept" for a potential series, and the eventual objective is to replicate this format at various LEGO Store locations throughout the country and the world, all while showing off cool LEGO employees and builds! 

While these should feel authentic and personality-driven by the store associates, you'll be expected to create loose shooting outlines based on talking points provided by The LEGO Group. During pre-production you will be expected to hold a kickoff call with the associate, where you can get to know them and ensure that they feel comfortable on camera. Since these are non-actors, it will be important to direct them for performance and ensure that their personalities shine through on screen. 

 

The exact LEGO sets featured will be new, confidential products, and we’ll be able to provide images and more details once you’re greenlit. The official LEGO model shop will handle the actual building (so you are only responsible for the filming elements of production). The LEGO Group will handle shipping the glued models to the stores where you will film on the day, so you don’t need to account for that in your budget.

The overall vibe they’re looking for is authentic, personality-driven, and social-first. We're leading with 9x16 vertical content and need a team that can elevate content with a social-first perspective. That said, we'll also need 16x9 and 1x1 assets, so you should keep all aspect ratios in mind while filming. 

 

 We want these videos to feel like they reflect the local character of the store and would love for you to think of creative ways to incorporate regional authenticity (whether that be through lighting, environment, etc.) While post-production will be handled by a separate editor who will oversee the series, when filming, keep in mind that we’ll want to incorporate motion graphics and overlays to ehance the storytelling. 

The first video will film sometime between September 2^nd – September 8^th at the Pheasant Lane Mall LEGO Store location in Nashua, New Hampshire. The second video will film between October 6^th – October 14^th at the 5^th Avenue (Rockefeller Center) LEGO Store location in New York City. The store needs to be closed during production, so you should plan on filming either in the morning or evening, outside of store hours.

After the shoot, you will be asked to send proxy files to the editor digitally, as well as ship a hard drive with all raw footage and photos. You will not be responsible for any video post-production services. 

Please note you do NOT need to be based In one of these markets to pitch on this project, but there is no additional travel budget available, and any crew travel or lodging should be covered under your production budget. 

We’ll be bringing on an editor to manage post-production. If you're interested in this role, be sure to check out the Show and Tell Series Campaign Editor Project, which is live on Tongal now. 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: All organized raw footage

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• LEGO's website
• YouTube
• Instagram
• Facebook

TARGET AUDIENCE: LEGO fans of all ages! 

TONE/FEEL: Authentic, engaging, personality-driven, fun

EXECUTIONAL MANDATORIES: 

• Must be able to film on site in Nashua, New Hampshire and New York City. 
• No additional budget will be provided for travel or hotel stay.
• Greenlit filmmakers MUST strictly adhere to all The LEGO Group guidelines, which will be provided upon selection.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.