The LEGO^® Group is engaged in the development of children's creativity through playing and learning. Inspiring and developing the builders of tomorrow is their mission. 

Known the world over for the iconic LEGO^® brick, the LEGO^® system of products can easily be combined in innumerable ways – and just as easily be dismantled. The company today provides toys, experiences, and teaching materials for children in more than 130 countries.

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Snowflake Snack
• All I Want For Life Day
• Reindeer Walker
• Sithmas Battle
• Wrapping Up the Falcon

Even though it's only June, it's never too early to start thinking about the upcoming Holiday season. Yes, we went there. What's more refreshing than thinking about fresh snow when you're melting in the summer heat?

The goal of this project is to source winter and holiday-themed concepts for a series of LEGO^® stop-motion shorts where each video can stand on its own - but can also be a part of a larger narrative. We're looking for fun vignettes and moments (:15-:30 in length) that embody LEGO^® humor. The connection - the part about the larger narrative - is sort of like adding an easter egg into your concept as a bonus, enabling it to plug into other videos seamlessly.

For example, imagine a video where LEGO^® Ninjago^®'s Sensai Wu throws a snowball off-screen, and then in another video, you see LEGO^® City's Fire Chief McCloud catching it. Or maybe Mia from LEGO^® Friends puts a present under a tree, and then Green Ninja Lloyd opens it in another video. As long as each video works on its own, the possibilities are endless, and can go in any creative direction.

Your submission should include a concept for one video as well as an explanation of how this concept could fit into a larger narrative (i.e. a longer video with a surprise reveal). For more information, check out the Background. For any questions or other project updates, check out the Project Forum.

TARGET AUDIENCE: Kids (5 - 13), and their parents

 

TONE: Whimsical, hilarious, feel-good

 

EXECUTIONAL MANDATORIES: 

• Each video concept should only feature 1 LEGO^® theme; by that, we mean DUPLO^®, Creator, Friends, Technic^TM, City, VIDIYO^TM, or Ninjago^®. Please do NOT use any IP themes such as Star Wars, Harry Potter, Disney Princess etc.
• The larger narrative should be broad enough so that any video featuring any theme can plug in.
• The concepts should not feature any dialogue.
• The concepts MUST be family-friendly.
• While the concepts should be holiday-themed, please do not feature Santa.

Using up to 500 characters, give us a concept for one video, as well as a short explanation of how this concept could fit into a larger narrative.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
7. Limit 5 submissions per member.
   
   
8. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.