LEGO World Builder is a first-of-its-kind story development platform that gives the LEGO fan community and creative talent all over the world direct access to the LEGO creative team to develop stories, shows, and more. The platform, powered by Tongal, lets you explore, create, and collaborate on imaginative and original LEGO worlds.

The goal of this project is to develop treatments for a 1-hour LEGO Holiday Special based on the Holiday Heroes world, the first world developed on LEGO World Builder.

LEGO Holiday Heroes is a theme that seeks to bring together holidays and festivities across the world, from Halloween to Diwali to Chinese New Year to Christmas. At the center of this story is the town of Festiville, where Mayor Day resides along with his daughter, and our hero, Holly Day! Along with a diverse group of friends, Holly travels from Festiville all across the world to thwart the nefarious plans of the April Fool, who seeks to make every holiday about himself!

If you're interested in helping us develop this special, please read below.

THE PROCESS

• In the Pitch Qualification Phase, we want to see who's interested, available, and has a great story idea for the Holiday Special.
• Three greenlit Pitch Qualification creators will advance to the Writer’s Pitch Phase and will, after fully executing our Non-Disclosure Agreement, receive access to additional materials (i.e. access to the Holiday Heroes world on LEGO, where you will learn more about the characters and settings).
• In the Writer's Pitch Phase, we will give the greenlit Pitch Qualification creators more details about the Holiday Special so that they can create an 3-5 page outline expanding on their proposed story. We will provide a format as well as additional guidance and notes to help guide the outline.
• In the Writing Phase, the greenlit writers from the Writer's Pitch Phase will develop full 7-10 page treatments based on their outline. Again we will provide a format as well as additional guidance and notes to help guide the treatment.
• After this phase, there is a chance you'll be invited by LEGO to work with their team of writers for the script.

TIMELINE: 

• Pitch Qualification Phase: 1/11 – 1/19
• Sponsor selects Pitch Qualification creators: 1/25
• Writer’s Pitch Phase: 1/25 – 2/4
• Sponsor Selects Writer’s Pitch creators: 2/10
• Writing Phase: 2/10 – 2/22
• Revisions Phase: 2/22 – 3/1
• Project Close: 3/1

TARGET AUDIENCE: Families

 

TONE: Adventurous, witty, and feel-good

EXPOSURE: The intent is to develop this for TV, digital streaming, or YouTube, but exposure is TBD when the project is further along.

EXECUTIONAL MANDATORIES: 

• Please do not refer to LEGO bricks as "LEGOS" or "LEGO blocks."
• All work MUST be original, and should NOT include or reference any other existing IP.
• Please use Holly as the lead and have April Fool be the villain.
• As a global brand, the LEGO Group encourages you to lean into the multicultural aspect of this world and find clever ways to incorporate multiple holidays around the world, while still maintaining the feel of a winter holiday special.

PITCH QUALIFICATION PHASE 

• PITCH SYNOPSIS (REQUIRED): Based on the Holiday Heroes world description, tell us your story idea for a LEGO Holiday Special in 500 characters or less.
  
  
• PREVIOUS WORK (REQUIRED): Links to 3-5 individual videos or scripts with a strong emphasis on entertainment content. Put your most relevant samples first, and please specify your role. You must submit at least one writing sample that is fully credited by the individual who is pitching.
  
  
• VIDEO (Optional): Submit a video no longer than 2 minutes in length where you tell us who you are, why you were inspired to submit, what your story idea is for LEGO Holiday Heroes, what your writing style is like, and explain why you should be chosen to move into the Pitch Phase.

WRITER'S PITCH PHASE

• PITCH SYNOPSIS (REQUIRED): 500 character summary of your outline

• OUTLINE (REQUIRED): 3-5 page outline based on your story idea.

WRITING PHASE

• TREATMENT (REQUIRED): 7-10 page treatment based on your outline

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
8. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.