LEGO World Builder is a first-of-its-kind story development platform that gives the LEGO fan community and creative talent all over the world direct access to the LEGO creative team to develop stories, shows, and more. The platform, powered by Tongal, lets you explore, create, and collaborate on imaginative and original LEGO worlds

The goal of this project is to develop concept art for an animated 1-hour LEGO Holiday Special based on the Holiday Heroes world, the first world developed on LEGO World Builder.

LEGO Holiday Heroes is a theme that brings together holidays and festivities across the world, from Halloween to Diwali to Chinese New Year to Christmas. At the center of this story is the town of Festiville, where Mayor Day resides along with his daughter, and our hero, Holly Day! Along with a diverse group of friends, Holly travels from Festiville all across the world to thwart the nefarious plans of the April Fool, who seeks to make every holiday about himself!

If you're interested in this project, please read below.

THE PROCESS

• In the Pitch Qualification Phase, we want to see who's interested, available, and has the right aesthetic for the job. You'll be asked to create a proof of concept piece of art with the following prompt:
  • Holly Day stands in the center of the Festiville town square, where multiple holidays around the world are represented and blend together in a seamless way.
• Three greenlit Pitch Qualification creators will advance to the Pitch Phase and will, after fully executing our Non-Disclosure Agreement, receive access to additional materials (i.e. access to the Holiday Heroes world on LEGO, where you will learn more about the characters and settings) to create 3 pieces of concept art (you will be given specific prompts on what the concept art should be).
• In the Concept Art Phase, one artist from the Pitch Phase will develop up to 4 additional pieces of concept art.

DELIVERABLES:

PITCH PHASE

• THREE 1920 x 1080 JPG or PNG Images
• Layered PSD design files for final delivery

CONCEPT ART PHASE

• UP TO FOUR 1920 x 1080 JPG or PNG Images
• Layered PSD design files for final delivery

TIMELINE: 

• Pitch Qualification Phase: 1/14 – 1/21
• Sponsor selects Pitch Qualification creators: 1/25
• Pitch Phase: 1/25 - 2/4
• Sponsor Selects Pitch creators: 2/8
• Concept Art Phase: 2/8 – 2/22
• Revisions Phase: 2/22 – 3/1
• Project Close: 3/1

TARGET AUDIENCE: Families

 

TONE: Adventurous, witty, and feel-good

EXECUTIONAL MANDATORIES: All work MUST be original, and should NOT include or reference any other existing IP.

PITCH QUALIFICATION PHASE:

• PITCH SYNOPSIS (REQUIRED): Based on the Holiday Heroes world description, tell us your vision for the visual prompt.
  
  
• PREVIOUS WORK (REQUIRED): Link to your portfolio or relevant individual pieces of your past design work.

• PROOF OF CONCEPT ARTWORK (REQUIRED): Create a proof of concept piece of art that shows how you envision Holly Day in Festiville. Remember, this is the prompt: Holly Day stands in the center of the Festiville town square, where multiple holidays around the world are represented and blend together in a seamless way.
  
  

PITCH PHASE:

• PITCH SYNOPSIS (REQUIRED): In 500 characters or less summarize your approach to the concept art. 

• CONCEPT ART (REQUIRED): 3 pieces of concept art based on the prompts given.

CONCEPT ART PHASE:

• CONCEPT ART (REQUIRED): Up to 4 additional pieces of concept art based on the prompts given.

1. If you submit a cover image to this project, you may not submit the same image to a world on LEGO World Builder as a contribution.

2. Preferred format for upload to the Tongal website is .png or .jpg.
   
   

3. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   

4. In the event you utilize any third-party materials, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   

5. BY SUBMITTING A DESIGN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   

6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   

7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    

8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    

9. Designs must be in the English language or subtitled.
    

10. Limit 5 submissions per member, per Phase.
     

11. You must be at least thirteen (13) years or older to enter.
    
    

12. The Sponsor reserves the right to repost the contest.
    
    

13. The Sponsor will be entitled to reasonable revisions on the finished Designs without providing additional compensation.
    
    

14. In order to process payment, you must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.
    
    

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.