LEGO Club is a FREE-to-join club for young LEGO fans. It includes a magazine delivered directly to members’ doorsteps and a fun online Club HQ. Club members get the latest LEGO news stories, access to contests, engaging and entertaining videos, exclusive building steps for all-new models AND secret missions and rewards, LEGO Club is designed to challenge and inspire young builders everywhere!

 

Working with Tongal, the LEGO Group is looking for ONE (1) filmmaker to create a fun and sharable video for LEGO Club that not only shows kids and parents how to sign up but also explains WHAT LEGO Club is all about and WHY kids should join! Please read below for more information: 

• The Video should be age-appropriate for a child between 5 and 9 but also informative for a parent who may need guidance on completing the sign up process for their child.
• We want the video to be more than just screen shots and step-by-step instructions to sign up. It should be fun and humorous and make the print magazine seem like a reward for going through the sign up process.
• The Pitch winner will need to provide a 30 second cut-down of the Video of just the tutorial for the sign-up process.
• While you do not need to submit a script to Pitch on the project, the Pitch winner will need to get script approval before production.
• We are open to live-action, 2D animation, stop-motion, and 3D takes on the Video.

 

 

The goal of this project is to create a fun and sharable 60 to 90 second LEGO Club Video (with a 30 second cut-down of the sign-up process tutorial) to encourage kids and parents to sign up for LEGO Club and get the magazine as the reward.

 

We want children to click from the Video, through to the Club website and, with their parents’ help, create a LEGO ID and then sign up for the print magazine. They will have already viewed an overview of the steps required to streamline the process, and if their parents get stuck they can watch the tutorial video on the Club HQ site.

 

NOTE: The 60 to 90 second video and 30-second tutorial cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

--Key Marketing Messages:

The key marketing messages are to show the benefits of LEGO Club, with a focus on the print experience, and an overview of how to sign up to receive the print magazine.

 

--Target Audience:

The video should appeal to both children and adults and should be age-appropriate for a child between 5 and 9 but also informative for a parent who may need guidance on completing the sign up process for their child.

 

--Executional Mandatories:

• Your Video must clearly drive to the Club website at the end of the video so that kids go to the site right away.
• The magazine is for children 12 and under (younger in some countries) so please stay away from mentioning an appropriate age for receiving the magazine and how many times it is received (it is sent 6 times in the US and 5 times in all other markets).
• DO NOT say LEGOs or LEGO blocks. Instead say LEGO bricks.
• DO NOT use LEGO as a noun. Please use LEGO as an adjective.

 

--Tone: The tone of your Video should be fun, funny, informative, and make kids want to receive the Club magazine to get the latest LEGO information with fun activities, contests, building tips and tricks, etc.

 

--Exposure: Your video will be used across all Club markets (US, Canada, UK, Germany, France, Netherlands, Poland, Denmark, Norway, Sweden, Finland, Belgium, Czech Republic, and ANZ) on the Club website and YouTube.

 

 

This project will be worth a total of $15,000 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a LEGO Club Video using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. 

 

• Script (Optional): This should include dialogue from the video you intend to create. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $5,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 2: VIDEO – The winner from the Pitch Phase will create a 60 to 90 second Video based upon his/her winning Pitch.

 

NOTE: The 60 to 90 second video and 30-second tutorial cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

--Video Phase Payout: Winner of the Video Phase will earn the following prize: 1st place $10,000

 

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

 

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500 per place. Check out more about our Referral Program in FAQ.

 

1. The Video MUST not exceed 90-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.