Calling all LEGO fans! If you love color-coding and enjoy the simple pleasure of seeing things tidy and organized, this is the project for you. The LEGO Group is looking for a stop motion filmmaker to create a suite of three videos that highlight the fun and sometimes even magical side of sorting bricks, by making it seem as if the bricks are organizing themselves.

The goal of this project is to create three different videos for The LEGO Group's YouTube and social media channels, each using stop motion to show LEGO bricks being organized in a way that is playful and unexpected. We say "bricks organizing bricks" because we do imagine that this feels like the bricks are coming to life. In your video, you might start with a messy, chaotic heap of disorganized bricks, but then - as if they have a mind of their own - we’d see the bricks start to magically move about. Some of the bricks of a particular color will build themselves into a container, while the rest will start to sort themselves into it. The LEGO Group has provided a short treatment that lays out what they see, but you do the flexibility to be more creative in how you execute it yourself. 

Your videos should sort bricks by color, and/or by brick type, and however you break it down between the videos, your suite should show different forms of organization. To ensure that each video stands on its own, and feels distinct, each video should also feature a different color scheme and assortment of bricks. Whether there's a large variety of colors, or just two complementary colors, is up to you. Since each "container" should also be made of LEGO bricks, you should think about how that container comes together, and what it looks like: Whether it be drawers, boxes, cubbies, bowls, chests, or baskets, the bricks should find unique ways of building their own storage, and you should keep the audience guessing. 

Playful quirks that imply a bit of individuality among the bricks can add moments of fun throughout. For, example, one brick might keep trying to go in the wrong container and the other bricks kick it out, or two bricks could end in the wrong places and have to swap. think about little narratives or visual gags that could elevate this, feel free to get creative, and think outside the box as well. 

For this project, we’re looking for a filmmaker who is well-versed in stop motion animation. Building experience with LEGO is also a plus, so make sure to detail any prior experience you may have in your pitch. We're really want see how you plan to bring your vision to life in these quick videos, so get specific about your approach and let us know what you’re thinking about color schemes, backgrounds, lighting, etc.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 6 total video assets.

• Three :15 - :30 videos that feature different color schemes of LEGO bricks (9x16, 1x1)

 

TIMELINE: HERE

 

EXPOSURE:

• YouTube
• Instagram
• Please review the platform best practices page.

 

TARGET AUDIENCE: All fans of LEGO!

 

TONE: Playful, colorful, magical, satisfying

 

EXECUTIONAL MANDATORIES: 

• Greenlit filmmakers MUST strictly adhere to all The LEGO Group guidelines, which will be provided upon selection.
• Avoid any special bricks from sets associated with specific IP (i.e. no Harry Potter or Marvel sets being disassembled and organized). 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.