HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
Calling all superstar stop-motion animators! The LEGO Group is looking to create a video about a brand new LEGO set that will exclusively be available at Barnes & Noble. While details about the new set are being kept super hush-hush at the moment, rest assured this is a very exciting opportunity to create with a new adult LEGO set.
The goal will ultimately be to create a :30 video that leaves viewers feeling excited about the new set and the unique connection between The LEGO Group and Barnes & Noble. Although we can't tell you more about the set itself, the video will require high-quality stop-motion and LEGO building skills. We're looking for a single animator or team to take on this project, and need someone who can execute this video at the highest quality, while managing a fast-paced timeline.
The new LEGO set will be provided to the selected stop-motion animator and Tongal will reimburse you for any additional brick purchases necessary for filming, separate from the production budget. While the main format is 16x9, you will need to consider framing of shots to work in both 9x16 and 1x1 environments as well. The social cutdown and teaser can be pulled from the main video, but you'll need to plan coherent stories for them during pre-production and consider framing for different formats, which may involve needing to shoot more than just the :30.
In addition to the Hero video, cutdown, and teaser, you will need to create a behind-the-scenes video that captures the process of how you bring your creation to life. This will require capturing footage of yourself during the building and animating process. Make sure to check out the example in the Background, which gives a good idea of what we're looking for.
If you're interested, collect your most impressive work samples, and send them on over. In the Pre-Qualification Phase, we'll provide up to three selected creators with more details, and a small budget, to help develop a full pitch. From there one creator will be chosen, and given a full budget, to roll into pre-production and bring their pitch into reality.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 8 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Fans of The LEGO Group of all ages, families, and Barnes & Noble customers
TONE/FEEL: Fun, happy, positive
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
PITCH QUALIFICATION PHASE:
In order to be considered for the Pitch Phase, you must include the below materials in your Pitch Qualification Submission. The Pre-Pitch Phase gives filmmakers the opportunity to submit a 500-word synopsis of initial creative thoughts for the video, and tell us a bit more about your aesthetic as a creator. Three creators will be given $1,000 to develop a proofs of concepts as part of the Pitch Phase.
PITCH PHASE:
If selected to move forward to the Pitch Phase, you will be sent additional information to create 3 treatments (with story narratives) as part of your pitch. You must include the below materials in your pitch submission to be considered for this project. For examples of effective pitches, check out this gallery.