BRICKSCAPES REFERENCE VIDEOS FOR INSPIRATION AND TONE: 

• Calming Bathtime ASMR | LEGO® Brickscapes
• Calming LEGO Scenery | LEGO® Brickscapes
• LEGO Laundry ASMR | LEGO® Brickscapes
• A Soothing Pond in Nature with LEGO® Sets | LEGO® Brickscapes
• Peaceful Beach Sunset with LEGO® Bricks | LEGO® Brickscapes
• Flying Near a Moonbase with LEGO® Bricks | LEGO® Brickscapes

Whether you’re looking at clouds out through an airplane window or daydreaming as you gaze out beyond a New York City fire escape, everyone appreciates a unique window view, and the goal of this project is to create a suite of three videos for The LEGO Group's YouTube and social media channels that feature interesting brick-built scenes outside of brick-built windows. These should feel playful and fun, and each view should have a fun spin or twist at the end (for example, aliens flying by on UFOs).

The LEGO Group has provided the three below concepts and they're looking for a single filmmaker to create a video for each one. In your pitch, please specify your creative approach for how you'd bring each scenario to life. Importantly, you won't be responsible for creating any sound or music for these, so you can focus entirely on the visuals. When it comes to sourcing bricks, you'll need to purchase the LEGO sets yourselves, but you'll be reimbursed separately from what's included in the project budget. Check out the concepts:

• Airplane Window - Open on a closed airplane window. The shade comes up and light pours in as we see clouds passing by the wing. The country below changes from a shimmering city like New York at night, to the forest of the Appalachia, to square plots of rural farmland. We see other planes and air vehicles passing by in the distance. Maybe a flock of Canadian geese pass by the wing. We can even inject a bit of humor and have a caped minifigure fly by the wing and give a wave.
  
  
• Castle Window - Open on a castle window. The sill is made of “stone” and a candle is burning on its edge. In the scene outside, framed by the window, we see more of the castle and all of the townspeople. There's a horse and carriage riding by with vegetables in the back. Knights are practicing their sword skills. A princess is blowing kisses from her tower to all the peasants below. A little boy and his dog are playing in the mud. A street vendor is shouting and selling his wares. The dog steals an apple from the vendor and a chase ensues.
  
  
• Attic Window - In this instance, we would be looking into a window rather than out. Looking through an old attic with cracked and broken glass, we see an attic full of stuff. There are old coats swinging back and forth. A trunk door creaks open. A black cat is scurrying around chancing mice. A rocking chair seems to be rocking with no one in it. All the while we hear thunder. A burst of lightning fills the room to reveal some spooky things. There's a skeleton rocking in the chair. A ghost is where the coats once were. A minifigure arm is creeping out of the trunk. When the lightning flash dissipates, it all goes back to the scene prior.

For a sense of the style and tone we’re looking for, we've provided links to some examples from the LEGO Brickscapes video series. This is a similar series of short social videos depicting simple brick-built natural landscapes. The series is almost meditative and encourages LEGO fans to take a moment out of their busy lives to relax and chill. THIS SERIES should take the visual style of Brickscapes and turn it up a few notches. The video should be jam-packed full of tiny moments so that the viewer catches something new each time they watch. The Window Still series is less about being meditative and more about creating visually interesting and entertaining moments all around the frame. Easter eggs encouraged.

Check out the Assets section for some examples of what The LEGO Group is looking for visually, as well as the Background section for some inspiration to get you brainstorming about window views. The links to Brickscapes videos are in the Background section for reference as well. 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 6 total video assets.

• Three :15 - :30 videos (9x16, 1x1)

 

TIMELINE: HERE.

 

EXPOSURE: We anticipate content will be used on the platforms listed below. You should also review the platform best practices page.

• YouTube
• Instagram

 

TARGET AUDIENCE: All fans of LEGO!

 

TONE:

• Playful, colorful, fun, aesthetically-pleasing

 

EXECUTIONAL MANDATORIES: 

• Greenlit filmmakers MUST strictly adhere to all The LEGO Group guidelines, which will be provided upon selection.
• You should NOT create any sound or music in your videos. LEGO will be working with their own sound designer to create these elements.
• Avoid any special bricks from sets associated with specific IP (i.e. no Harry Potter or Marvel sets). 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.