PRODUCT BENEFITS: 

• Provides support to weak, strained, or arthritic knees
• #1 knee brace in America (* Source Retail Sales data, April 2021)

PRODUCT FEATURES:

• Flexible steel springs (2 on each side) help stabilize the knee and control motion
• Self-adjusting criss cross straps provide ideal support and compression while making it easier to use

For more background on the product,  go to Mueller Sports Medicinehere.

Do you have knee aches? Can't seem to walk or stay active without feeling knee joint pain? Has COVID made you feel the need to get back into a healthier lifestyle, but you're too weary about how your knee may hold up?

Well, the Mueller Sports Medicine Self Adjusting Knee Stabilizer is designed just for that! Whether you're an active individual or a serious athlete, the Mueller Sports Medicine Self Adjusting Knee Stabilizer provides protective support to weak, injured, or arthritic knees, helps prevent medio-lateral  (side to side) movement of the knee, and supports the knee without compromising performance. Mueller Sports Medicine is looking for a filmmaker who can capture the product benefit and features of this knee brace in a national broadcast video that's aimed for both broadcast and digital play.

 

The goal of the videos is to drive sales & conversions, driving viewers to buy at various retailers (like Walmart, Walgreens Amazon, and MuellerSportsMedicine.com). For more information on the key product benefits and features, check out the Background / Additional Details section. 

 

DELIVERABLES:

• One :30 video w/ Walmart endcard (16x9, 1x1)
• One :30 video w/ Mueller website endcard (16x9, 1x1)
• One :15 video w/ Walmart endcard (16x9, 1x1)
• One :15 video w/ Mueller website endcard (16x9, 1x1)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• National TV 
• YouTube, Facebook & Instagram.
• E-commerce product pages
• Check out the platform best practices page.

 

TARGET AUDIENCE: Active adults, 40s, who are experiencing knee pain and want to get back to enjoying activities such as walking and jogging

 

TONE: Positive, Confident, Encouraging and Optimistic - the brand is focused on the benefit and the payoff of the Mueller Self-Adjusting Knee Stabilizer.

 

EXECUTIONAL MANDATORIES: 

• Product will only ship within the United States, so you must be able to receive the product within the US to submit.
• The videos should speak about the product's features and benefits (included in Background/Additional Details).
• You MUST show the product in use (jogging or walking).
• You MUST show product visualization of flexible steel springs and self-adjusting criss-cross straps.
• Have 1 male and 1 female talent. Diverse casting ages 30-40.
• Videos will be delivered with two different end card treatments:
  1. The Walmart endcard version will include an "Available at Walmart along with other Mueller products” tag, with unique Walmart-specific VO on the end card
  2. A Mueller branded endcard will include the Mueller logo and a CTA that drives viewers to their website, along with the following call-to-action: Available at (retailers logos).

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional but recommended): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.