Background

SOCIAL MEDIA ACCOUNTS:


Here's a breakdown of the content subjects that will comprise each batch of videos.


SERIES 1: MORE WITH KINETIC SAND (8+ minutes)

What can you do with Kinetic Sand? Let us show you and let the creativity flow! Spin Master is thinking about this like an episode of Art Attack, but all with Kinetic Sand. In each episode, you can put together 2-3 segments to make up one video and include fun interstitials/transitions to bring us from segment to segment. Kinetic Sand is all about letting creativity flow, so maybe it's teaching kids how to do a paint-by-numbers Kinetic Sand art piece, a DIY on how to make Kinetic Sand slime, showing off a zen Kinetic Sand tabletop setup to help you de-stress, or anything else crazy & creative! Spin Master is looking for ideas that are playing outside the typical sandbox.


The "More with Kinetic Sand" series should use a tabletop setup with hand talent and voiceover. The ideal scenario would be to film a boy and a girl together to introduce the "More with Kinetic Sand" concept and have them interact with the product in fun ways - but they do not have to be the talent throughout the entire video (after the intro, it would transitions to hand talent).


Example Videos for Inspiration:


SERIES 2: KINETIC SAND ART (3-6 minutes)

This series is all about sand art sculptures! Think Bob Ross-style art but with Kinetic Sand. Think about creating different sculptures that look like real objects (e.g. realistic-looking food but made with Kinetic Sand!). 


The "Kinetic Sand Art" series should use a tabletop setup with hand talent and optional voiceover (if your execution calls for it). In your pitch treatment, let us know who you plan to bring on your team to construct the sand art sculptures. 


SERIES 3: DIG & DISCOVER (3-4 minutes)

Kids love digging and finding things in sand. Let's make some fun Dig & Discover videos with surprises inside! This series should be edutainment pieces for the Buried Treasure Playset and Dino Dig Playset. Some ideas include creating sensory bins (there are lots of examples on YouTube - but check out this video for inspiration), treasure chest-themed videos, and dinosaur-themed videos. 


The "Dig & Discover" series should use a tabletop setup with child talent (preferably a boy and a girl) so we can watch the kids dig through the sand and discover the "treasures" buried within it. You can use the same child talent from the "More with Kinetic Sand" videos for the "Dig & Discover" series.    


SERIES 4: OPPORTUNISTIC TRENDS (whatever length fits the format)

See something trending on YouTube or the Internet and think you can incorporate Kinetic Sand? This is your opportunity! You can also use YouTube tentpole days as themes for this (like Halloween, Earth Day, etc.)


The themes for the opportunistic trend videos will be decided upon during pre-production. While the format of these videos will be dependent on the creative idea, you can expect to use a tabletop setup with hand talent and optional voiceover.

Objectives

Kinetic Sand is the original squeezable sand that is so oddly satisfying, you can't put it down! Made with natural sand, Kinetic Sand magically sticks together and never dries out. Kinetic Sand lets creativity flow so you can create again, and again, and again! 


To help get kids excited about all the different ways they can use Kinetic Sand to play, build, and create, Spin Master wants you to produce several series of videos designed for YouTube and TikTok that will feed Spin Master's social channels for four months. These series, outlined below, all revolve around different "buckets" of content that'll inspire kids to use the products in endless ways. Check out the Background / Additional Details section for more information about the four buckets of content. Your pitch treatment should lay out exactly how you plan to execute each series. 


To make sure there's cohesion between each series of videos, you'll also be creating four different title cards (one for each series of content) that'll introduce the video's theme in the first 3-5 seconds. While shooting, you should also be thinking about 9x16 framing since some of the ASMR videos will be reformatted for TikTok. 


If you're greenlit, product will be shipped directly to you from Spin Master - but given product limitations, you may need to tailor your video ideas around what's available. Videos will be delivered in four monthly batches to supply Spin Master's YouTube and TikTok channels with content that'll go live in September through December. At the end of the project, there will be the option to renew for three additional months of videos that'll go live in January through March. 


To help with your pitch, you can access Kinetic Sand brand assets HERE.


In addition to this Kinetic Sand project, there are two similar projects live on the Tongal site from Spin Master. This one focuses more specifically on social content for Orbeez and this one focuses on creating ASMR content for both Kinetic Sand AND Orbeez. Be sure to check them out!


The Spin Master team is primarily envisioning a tabletop setup with hand talent. Some of the series also require voiceover and child talent. Check out more information in the Background / Additional Details section, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 24 total video assets delivered on a rolling basis:

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

 

TARGET AUDIENCE:

 

TONE: Fun, mesmerizing, colorful, creative

 

EXECUTIONAL MANDATORIES: 


Shooting live action or stop motion? Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

Details

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

Requirements

  1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

  4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.

  6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
     
  8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
     
  9. Videos must be in the English language or subtitled.
     
  10. Limit 5 submissions per member, per Phase.
     
  11. You must be at least thirteen (13) years or older to enter.

  12. The Sponsor reserves the right to repost the contest.

  13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

  14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

  15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.

  16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.