Most of us need snacks to help us power through our days. While the time between breakfast and lunch is manageable (barely), the time between lunch and dinner? Fuhgeddaboudit! No one likes being "hangry."  

 

Whether you're sitting in traffic on the way home (hey we don't have Tony Stark's Iron Man suit to fly us from place to place) or you're trying to power through afternoon meetings, snacks make all the difference. Having a handful of Cheez-It® or Keebler® Club® Minis can stave off that afternoon slump, and if you need a little boost? Keebler® Chips Deluxe® Cookies, Kellogg’s® Fruit Flavored Snacks, and Kellogg's® Rice Krispies Treats® have you covered.

 

Now your favorite snacks from Kellogg’s® have joined forces with Marvel to bring the excitement of Marvel's Avengers: Age of Ultron together with the fun of Cheez-It®, Keebler® Club® Minis, Keebler® Chips Deluxe® Cookies, Kellogg’s® Fruit Flavored Snacks, and Kellogg's® Rice Krispies Treats®. We want you to spread awareness of the partnership by bringing the fun and excitement to life! See below for more details.

 

What You Need to Know:

• Winner of the Video Phase will receive TWO (2) tickets to the premiere of Marvel's The Avengers: Age of Ultron! All other Video winners will receive DVD sets.
• Your Ideas, Pitches, and Videos need to include at least ONE of the products listed below:
  
  • Cheez-It® Original – 12.4 ounces
  • Keebler® Club® Minis Original - 11 ounces
  • Keebler® Chips Deluxe® (Original) - 12.6 ounces
  • Kellogg’s® Fruit Flavored Snacks (Avengers Licensed food only) - 8 oz, 10 count
  • Kellogg's® Rice Krispies Treats® - 8 count
• While targeted towards adults, your Ideas, Pitches, and Videos should be appropriate for ALL AGES.
• You cannot include actual Marvel Characters in your Videos. You can have people pretending to dress up as Marvel characters in homemade costumes etc as long as they are clearly fans and they are not intended to be the real heroes from the film.
• Product will be available for Wildcard creators.
• You will be required to upload a SOCIAL PACK consisting of THREE (3) stills from your Video or Behind-the-Scenes footage that could be used on Social Media.
• Check out the following links for inspiration:
  • Marvel's The Avengers: Age of Ultron Trailer
  • Pringles and Star Wars Force For Fun Videos
  • Cheez-It® spot (available in the Assets Tab)

 

===SPLIT===

 

• The goal of this project is to create a memorable, fun, and sharable 60 second Video (with a 15 second Teaser) to spread awareness of the partnership between Kellogg’s® and Marvel by bringing the excitement of Marvel's Avengers: Age of Ultron together with the fun of Cheez-It®, Keebler® Club® Minis, Keebler® Chips Deluxe®, Kellogg’s® Fruit Flavored Snacks, and Kellogg's® Rice Krispies Treats®. We want to drive consideration and top of mind awareness of the partnership by bringing the fun to life.
• Your Ideas, Pitches, and Videos need to include at least ONE of the products listed below:
  • Cheez-It® Original – 12.4 ounces
  • Keebler® Club® Minis Original - 11 ounces
  • Keebler® Chips Deluxe® (Original) - 12.6 ounces
  • Kellogg’s® Fruit Flavored Snacks (Avengers Licensed food only) - 8 oz, 10 count
  • Kellogg's® Rice Krispies Treats® - 8 count

• While targeted towards adults, your Ideas, Pitches, and Videos should be appropriate for ALL AGES.
• You cannot include actual Marvel Characters in your Videos. You can have people pretending to dress up as Marvel characters in homemade costumes etc as long as they are clearly fans and they are not intended to be the real heroes from the film.
• Product will be available for Wildcard creators.
• You will be required to upload a SOCIAL PACK consisting of THREE (3) stills from your Video or Behind-the-Scenes footage that could be used on Social Media.

 

 

The goal of this project is to create a memorable, fun, and sharable 60 second Video (with a 15 second Teaser) to spread awareness of the partnership between Kellogg’s® and Marvel by bringing the excitement of Marvel's Avengers: Age of Ultron together with the fun of Cheez-It®, Keebler® Club® Minis, Keebler® Chips Deluxe®, Kellogg’s® Fruit Flavored Snacks, and Kellogg's® Rice Krispies Treats®. We want to drive consideration and top of mind awareness of the partnership by bringing the fun to life!

 

The 60 second Video and 15 second Teaser are both due at the close of the Video Phase. Please upload them as separate Videos when uploading your submission.

 

--Key Marketing Messages:

• Marvel's Avengers: Age of Ultron coming out May 1st, 2015!
• Cheez-It®: Made with Real Cheese™.
• Keebler® Chips Deluxe®: Uncommonly made. Uncommonly good®.
• Keebler® Club® Minis: Light, flaky, buttery taste you can savor
• Kellogg's® Rice Krispies Treats®: Simple moments of fun

 

--Target Audience: The target audience is adults ages 18-44; however Videos should be appropriate for snack lovers of all ages.

 

--Executional Mandatories:

• Do not show one person eating more than one serving of food.
• Do not show anyone dumping food.
• You must show at least one Kellogg's® snack product. Avoid hawking or over-exaggeration of the product.
• Avoid product characterizations (i.e. Cheez-It®: It’s so cheesy and crisp and delicious) and product claims.
• You cannot include actual Marvel Characters in your Videos. You can have people pretending to dress up as Marvel characters in homemade costumes etc as long as they are clearly fans and they are not intended to be the real heroes from the film.
• Do not mix Marvel comic Super Hero characters with any other IP.
• Marvel Super Heroes should always appear heroic and their actions should reflect their identity.
• Marvel Super Heroes can be placed in humorous situations but they should not appear dumb, stupid, silly or inappropriate.
• Content should be family friendly – no foul language, sexual situations, blood or extreme violence.
• Marvel Super Hero characters should not be portrayed using alcohol, tobacco or drugs.
• Do not use any crude body humor with the Marvel Super Heroes.
• Do not use the Marvel Super Heroes in any religious or political situations.
• Do not target directly towards children.

 

--Tone: The tone should be shareable, memorable and feel authentic. Humor should be lighthearted and not mean or cheesy.

 

--Exposure: 1st Place video will be featured on Marvel.com

 

--Product: Limited quantities of product are available to Wildcard creators.    

 

 

This project will be worth a total of $55,000 and consists of FOUR (4) Phases: an Idea Phase, a Pitch Phase, a Video Phase, and an Exhibition Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for a Kellogg’s® and Marvel Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea (That means if your winning Idea is the basis for the 1^st place Video, you will receive $700, the 2^nd place Video $500, 3^rd place Video $400, 4^th Place Video $300, 5^th place Video $250) – see Video Phase Payout details for more information.

 

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Script (Optional): This should include dialogue from the video you intend to create. 

 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The FOUR (4) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,500 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000, at a minimum, and have a chance to compete for the $14,000 first place Video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the project is complete.    

 

PHASE 3: VIDEO – The FOUR (4) Pitch winners from the Pitch Phase will each create a 60 second Video with a 15 second Teaser based upon his/her winning Pitch.

 

NOTE: The 60 second Video and 15 second Teaser are both due at the close of the Video Phase. Please upload them as separate Videos when uploading your submission.

 

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase. The Judges will score all Wildcard submissions and the highest scoring Wildcard Video along with the FOUR (4) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the FOUR (4) Pitch winners, along with the Wildcard winner will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will be determined by April 8th and earn the following prizes: 1^st place $14,000 (and TWO (2) tickets to the premiere of Marvel's The Avengers: Age of Ultron. NOTE: Travel and hotel accommodations not included), 2^nd place $10,000 (and DVD set), 3^rd place $8,000 (and DVD set), 4^th place $6,000 (and DVD set), 5^th place $5,000 (and DVD set) (less any 5% one-time residual payments paid to the Idea winners, as applicable).

 

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won, up to $500 per place, in bonus cash. Check out more about our Referral Program in FAQ.

 

PHASE 4: EXHIBITION – All winning Videos will be available for public voting during the Exhibition Phase. The Video with the highest number of Votes will earn an additional $750! The Exhibition Phase will end July 31, 2015.

 

 

1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than variable number Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.