You know that KIND makes those great snack bars where you can see the ingredients right there in the bar. You can also read the ingredients without a chemist there to translate.
Kids love KIND bars and snacks, and so do their parents who want to give their kids a nutritious, wholesome snack, and who want to buy from a company that’s working to help make the world a better place for everybody’s kids.
Parents want to raise their kids to be good and kind people, but they can easily get caught up in the fleeting day-to-day and lose perspective of the larger path they are putting their kids on for the future. Wouldn’t it be great for parents to take a step back and see what a good job they’re actually doing?!
If you’ve been to any KIND sponsored events or seen their employees generously supplying snacks and encouragement, you may already know that they’re a company driven by a mission: to inspire and celebrate kindness everywhere. For KIND, this mission is more urgent every day but they also know there’s so much more kindness in the world than most of us get to see.
KIND knows this is especially true with kids and as parents work hard to instill that sense of kindness in their own kids, KIND wants to show they’re doing a good job. For this project, you’ll be helping KIND show the world the empathy and goodness that flows naturally from kids everywhere. How cool is that?
Check out more details on this project below.
The goal of this project is to come up with creative Concepts that powerfully illuminate the kindness of kids.
Your challenge is to give us Concepts, in 500 words or less, for how to bring the innate kindness of kids to life. The key is to make that demonstration memorable, fun, and emotionally compelling. Concepts for a scripted video are welcome, but stretch beyond that, and think about how to stage an event, experiment, or dramatic stunt of some kind that captures the decisive and inspiring moments of kindness that comes naturally to kids.
Think of how Always dramatized negative stereotypes with their "Like A Girl" campaign. This campaign expressed a problematic mindset that most people knew about -- but by vividly demonstrating it, they brought the issue to the surface, created new understanding, and made a change of hearts and minds possible.
KIND is looking to have that same type of impact, but they’re focused on the positive idea of kindness coming naturally to kids -- and of kids setting an example, we all can follow! Bring us your Concepts for capturing that truth as it happens, and sharing it in an unforgettable way.
This Project will be worth a total of $1,500 and consist of one Phase: a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: CONCEPT – Submit your KIND Kinds Concept convincing the Sponsor why your Concept should be selected, as outlined in the Background and Objectives above, using:
Concept (REQUIRED) – In 500 words or less, tell us your KIND Kids Concept.
The three most compelling Concepts will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, each will receive $500.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
6. Limit 5 submissions per member, per Phase.
7. You must be at least thirteen (13) years or older to enter.
8. In the event that fewer than 75 Concepts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.