A popular jewelry manufacturer is creating a brand new collection targeted at millennials. In a previous project, we asked the Tongal community for Taglines that inspire millennials to celebrate relationships in their own way and on their own schedule - rather than only for engagements or weddings or as expected gifts for larger life events.

We’ve chosen three Taglines and turned them into Campaign Ideas. Now, we need your help coming up with moving Manifestos to expand on each of the thoughts below:

• The Occasion is You: You don’t need a special reason or event to celebrate your love with a gift of jewelry. Don’t wait for the occasion, create the occasion. There’s never a better time than now to let your special someone know what they mean to you.
• You Make The Rules: Millennials know their relationships don’t have to follow predictable paths. You can celebrate your relationship and the special moments in between when you want to - not when Hallmark tells you to.
• Jewelry is the New Tattoo: It’s common for millennials to get a tattoo to commemorate their relationship. Jewelry is a great alternative or supplement to a tattoo. Like tattoos, it’s the perfect way to share the story of your love.

Choose one of the Campaign Ideas above and use it as the basis for a Manifesto written in 750 characters or less. Check out the objectives below for more details.

 

What is a Manifesto?

The word “Manifesto” might make you think of Karl Marx or the Unabomber but we’re not talking about personal or political manifestos here. We’re looking for Campaign Idea Manifesto – an elegant declaration of the principles of a brand’s campaign. In other words: it’s an inspiring essay that shows what a Campaign Idea is all about.

This is your chance to tap into your inner poet. Ideally, your Manifesto should:

• Succinctly sum up a Campaign Idea’s purpose and goals.
• Inspire readers to want to do more and engage with the brand and the campaign.
• Leave everyone a little better off for having read it.

For the perfect example of an inspiring Campaign Idea Manifesto, click here to read the manifesto for Apple’s famous “Think Different” campaign.

The goal of this project is to create an inspiring and emotional Manifesto for a new jewelry collection aimed at millennials. Choose one of the Campaign Ideas listed in the background and expand it into an artful Manifesto in 750 characters or less.

--Target Audience: Millennials with a Household Income of $75K+.

--Tone:  Inspiring, passionate and romantic (but not in a sappy way), genuine, honest, expressive, experiential.

This Project will be worth a total of $3,000 and consists of a Manifesto Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: MANIFESTO– Come up with a moving Manifesto for a new jewelry collection. Your Manifesto should be 750 characters or less. Each Manifesto winner will receive $1,000.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may 

be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. In the event that fewer than 100 Names are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.