Jack Link's products are an excellent source of on-the-go protein, making them the perfect snack for at home, at work, in the gym, on a hike – wherever life may take you. 

Using still images for the settings and crisp product and packaging shots of specific products, Jack Link's is turning to the Tongal community to create a suite of 8 :30-second videos (each with a :15 cutdown). These videos will live on Jacklinks.com, Amazon, Walmart.com, and other online retailers, as well as on Jack Link's social channels. 

Each of your :30 videos should focus on a specific Jack Link's product, sharing a few key messages around each product as well as crisp, clear imagery of the product and packaging. 

In terms of style and tone, this Kind Bar video is a good template: https://www.amazon.com/dp/B003TNANSO/ (click the image on the lower left with the video play button icon to view). But instead of plain colored backgrounds, we'd like to see you incorporate the products into stills of everyday, active lifestyles: a purse, a gym bag, a kitchen counter, a backpack. 

Read on to the Project Objectives for more info on each specific product. 

The goal of this project is to create a suite of 8 :30-second videos, each with a :15 cutdown, that highlight the benefits of specific Jack Link's products for Jacklinks.com, Amazon, Walmart.com, other online retailers, and Jack Link's social channels. 

Each video should be on a different product and should highlight that the products are savory and will help you power through/provide the energy you need (with the exception of Video #7, Smoked Sausages). Each of your videos should convey that Jack Link's products are a healthy-ish snack option and are portable, a good source of protein, and perfect for home, work, or at the gym or outdoor activities. 

Visually, you should show the products into stills of everyday, active lifestyles: a purse, a gym bag, a kitchen counter, a backpack. The Pitch winner will shoot/source these background images. Jack Link's will provide digital assets of the product packaging for you to incorporate into your stills. 

You'll also see that Video #8 differs slightly from the rest as it features products in the Lorissa's Kitchen line, which has different messaging and a different demographic than the Jack Link's brand products featured in the other 7 videos. 

Below you'll find key information for each of your videos, including the core marketing message (in blue). Supportive messaging that should be used as on-screen text in your videos can be found in the "Video Suite Marketing Messages" PDF in the Assets tab. Be sure to read all information in the brief and the attached PDF carefully. 

Production must take place in the US as Jack Link's cannot ship actual jerky product out of the country.

Videos #1–7: Jack Link's Products

--Key Marketing Message: 

• Jack Link’s products are a healthy-ish snack option. Products are portable, a good source of protein and perfect for home, work or at the gym and outdoor activities. 

--Target Audience: 

• Jack Link’s consumers are mostly Protein Seekers that use protein to power them. Second audience is the satiety-snackers that are looking for quick fuel. See attached slides with Consumer Segmentation. 

--Executional Mandatories: 

• Show product in-hand and a bite-and-smile, in lifestyle images
• Fit within Brand voice
• See Brand Usages Guide for full details
• Show product in and out of bag

--Creative Inspiration:

• As for style/tone, this video for Kind Bar should be your north star: https://www.amazon.com/dp/B003TNANSO/ (click the image on the lower left with the video play button icon to view)

Video #1: Jerky – Flagship Red Bag

Jack Link's Beef Jerky is seasoned with a unique blend of spices and expertly, naturally smoked for an unmistakable, authentic jerky taste.

Video #2: Jerky – Extra Tender

Looking for a moist, tender bite that's full of flavor? Jack Link's is shaking up the protein snack landscape again by introducing Jack Link's Extra Tender. These extra tender, savory, and smoky steak strips are sure to please any meat lover's palate. 

Video #3: Steak Bars

Until now, you can basically sum up the entire 'bar' category like this: Taste, Protein, Healthy Ingredients: Pick Two. Leave it to Jack Link's and it's 100% beefy awesomeness to come along and introduce the trifecta. Taste, Protein, Real Food: Pick. All. Three. And toss in low calories while you're at it. 

Video #4: Steak Bites

Rip it and slam it.

Video #5: 100% Beef Steaks, 2 oz. 

Jack Link's Steaks and Strips are made from premium strips of lean beef, or turkey seasoned with a unique blend of spices with all the satisfying, savory taste. 

Video #6: 100% Beef Sticks, 1.5 oz.

Made with savory meat and spices, Jack Link's Sticks have an unbelievable snacking flavor.

Video #7: Smoked Sausages

Naturally Hardwood Smoked. Filled with flavor

Video #8: Lorissa's Kitchen

Your Lorissa's Kitchen video should be slightly different from the other seven. For Lorissa's Kitchen, you should showcase multiple products over static lifestyle shots at work, on-the-go, in the lunchbox, and during family activities, like walking, carpooling, kids' activities, etc. Be sure to read the specific product information that should form the basis of your on-screen text for each product in the attached PDF (in the Assets tab).

Your Lorissa's Kitchen video should be informational and should highlight that Lorissa's Kitchen products are delicious and will help sustain you throughout your day.

We'd like you to feature the entire Lorissa's Kitchen line, itemized in the Product List doc in the Assets tab. Ideally we'd like to see you feature each individual product for 2-3 seconds in a still of a corresponding environment (work desk, kitchen counter, purse, gym bag, lunchbox, car cupholder, backpack) with the universal claims called out in text across the entire video. 

This video will live on Amazon, Walmart.com, other online retailers, and Lorissa's Kitchen social channels. 

• Lorissa, a working mom driven by a desire to provide real food crafted for a full life, created Lorissa's Kitchen with delicious, premium protein snacks to fit and sustain parents' busy lifestyles, juggling work and family commitments. 
• Every product is made with 100% grass-fed beef, 100% all-natural turkey breast, or chicken raised without antibiotics. What you won't find: preservatives, added growth hormones, MSG or nitrites. 
• We go to great lengths to craft our mouthwatering, tender meat snacks – using traditional slow-smoking and carefully balanced seasonings for distinctively delicious flavors. 
• You can count on Lorissa's Kitchen delivering a good source of protein in every serving – exactly what you need to take on a full day – and a full life. 
• Additional key messages will be provided to the Pitch winner. 

--Target Audience: 

• The Natural Nourisher is a female working mom age 25-54 seeking a clean source of protein that can sustain her and her family throughout their full days.

--Executional Mandatories: 

• Follow Brand Book for details (will be provided to the Pitch winner)
• Show product in-hand and a bite-and-smile in lifestyle images featuring working parents of all races and with kids (perhaps in transit snack or in lunch box)  
• Show product in and out of bag

--Creative Inspiration:

• Follow the Brand Book for colors, fonts, voice, etc., but for overall video style/tone, this video for Kind Bar should be your north star: https://www.amazon.com/dp/B003TNANSO/

Your Lorissa's Kitchen Video should feature the following products and benefits: 

Universal (applicable to all products)

• Good Source of Protein (does not apply to sticks) 
• No Preservatives
• No Added MSG
• No Added Nitrites or Nitrates
• Made with Sea Salt
• Gluten Free
• Wholesome

– Original Premium Beef Steak Strips

A delicious combination of natural smoke flavor coupled with a hint of sweetness. Perfectly seasoned & smoked protein snack the whole family will love.

- Korean Barbeque Premium Beef Steak Strips

100 percent grass-feed beef, marinated in a perfect blend of soy sauce, caramelized brown sugar and earthy white onion and then infused with just enough garlic to create an unmatched taste experience.

- Ginger Teriyaki Premium Chicken Cuts

A tantalizing take on a traditional recipe, this sweet, smoky flavor is paired with fresh ginger, a touch of sweet brown sugar and toasted sesame seeds for a hint of nuttiness.

- Szechuan Peppercorn Premium Beef Steak Strips

A unique twist on traditional Szechuan flavors, the recipe starts out sweet and smoky, with 100 percent grass-fed beef mingled with black and Szechuan peppercorns for the perfect amount of tingle and heat.

- Herb Roasted Premium Turkey Cuts

Turkey raised without added growth hormones.

Sticks – Original

Made from 100% grass-fed beef, this snack is seasoned and slow smoked for a complex, yet smooth flavor for a craveable on-the-go protein.

Sticks – Jalapeno

Hello, jalapeño pick-me-up. Enjoy the kick of this spicy beef stick, seasoned and slow smoked with fresh jalapeños for just the right amount of heat.

Sticks – Smokey Sweet

The best of both worlds come together in this snack stick, seasoned and slow smoked with a touch of sweet molasses, it packs a delicious, savory flavor.