JBL PULSE 5 KEY MESSAGING: You don't need to include this messaging, but it should help demonstrate how they're discussing the product and its features.

• Brighten your nights with 360 degrees of eye-catching colors synced to the beat of your favorite songs. Or match your mood by customizing the bigger, bolder lightshow on the Pulse 5's expanded transparent outer body using the JBL Portable app. 
• To the pool. To the park. JBL Pulse 5 is IP67 waterproof and dustproof, so you can bring your speaker anywhere.
• It's a fun light up speaker! This speaker has a fun 360-degree light show and would be fun to show it off.
• It has 12 hours of playtime.
• PartyBoost: which means that it can pair two devices at once.
• IP67 dustproof and waterproof.
• More Information: https://www.jbl.com/bluetooth-speakers/PULSE-5-.html

PREVIOUS T-MOBILE CONTENT: This is some of the recent video and GIF content created on Tongal, and they're all great examples of how much stylistic diversity and freedom you have in approaching this project. 

• Coolest Quarterly Report GIF - This pop-art approach is a great example of an "unexpected" approach that's heavy on style.
• T-Mobile Travel Benefits Video - Seemingly hand drawn, this takes a LOT of messaging and give it a cartoony feel to make everything more engaging and watchable.
• Black History Month Quote Videos - To bring a simple quote to life, this video incorporates a dynamic layered design and enough movement to keep things feeling energetic, while bringing in graphic design and T-Mobile employee imagery fitting the quote's theme.
• Motorola Edge GIF - With a playful use of stock imagery and motion graphics, this brings a lot of messaging to a short GIF that uses its visuals to reinforce the messaging and keep things feeling fresh throughout.
• Careers & Opportunities Videos - Full of energy and a tactile playfulness, this brings an almost stop-motion / mixed media element stylistically, even though it's all digital.
• Super Security New Product Video - This video is simply promoting a security camera, but it packs a LOT of personality and tremendous amounts of energy, so it's really surprising and fun, and the sort of pulpy comic book detective vibe fits the security theme well.

Although T-Mobile sells tons of high-quality products, but not everyone is aware of the newest models, especially in this day and age when a new product is released every month. Therefore, the T-Mobile team is searching for animators, illustrators, and other design wizards that can produce something cool to promote the JBL Pulse 5 speaker in a short video that T-Mobile employees can share all over their social media.

The goal of this project is for you to create one video to promote the newly designed JBL Pulse 5. The content needs to be bright, energetic, and eye-catching, and it should visually convey something about the key features of the product - without a ton of messaging. Videos can be anywhere from :05 to :20, but know that when they're used, they'll LOOP, so it'd be cool if you plan to incorporate that.

What's so cool about this speaker? Take a look at the Background for more information on the messaging and the device itself. Needless to say, any music lover would agree that sound should be a full experience, and with the vibrant lights you can personalize your vibe to your playlist - adding a whole, new dimension to your listening experience! The T-Mobile team is looking to have some stylistic variety, and when we say "animated," we mean that we're open to traditional motion graphics and 2D, but also stop motion, 3D, papercraft, mixed media, or something else entirely. 

Remember, T-Mobile's got a distinct voice that is vibrant and playful, self-aware and confident, but still professional. They're the Un-carrier - cool, clever, even a little quirky. You can find two previous social posts here. Any videos their employees put their name on must embody that spirit, so this isn't just about putting white text on a magenta background - these need to be dynamic and have a lot of character; to surprise and delight. They're also not "ads," and should feel more casual than that.

For your pitch, we highly recommend submitting a proof of concept video or static image along with your treatment. Remember, we're looking for unique and creative ways to help T-Mobile employees keep their social game fresh and give their followers something to talk about. You can use the JBL Pulse 5 image assets here. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There is a total of one video.

• One :05-:20 product video (1x1)

TIMELINE: HERE.

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• T-Mobile social feeds including LinkedIn, Twitter, Instagram, and Facebook

 

TARGET AUDIENCE: T-Mobile employees, friends, family, business contacts, and social networks. This runs the gamut because we're talking about both corporate and in-store employees, so go for broad appeal.

 

TONE:

• Unexpected, dynamic, energetic, polished, cool, relevant, quirky. 
• Stay away from anything that feels sales-y or ad-like.

 

EXECUTIONAL MANDATORIES: 

• You should adhere to certain elements of the T-Mobile brand guidelines which will be shared with the two creators. In the meantime, a few specific callouts are below:
  • Always make Magenta (#E20074) the hero color in designs. 
  • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
  • Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
   
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
   
• PROOF OF CONCEPT VIDEO (Optional): Please submit one proof-of-concept video (1x1) up to :10, illustrating how you might approach the information provided in the Objectives section.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.