JAFRA is a growing cosmetics company you need to know about! They are currently present in 18 countries around the globe, and are one of the top-selling brands in Mexico.They create top-quality products and make them available to women through a network of independent consultants and online.

 

JAFRA Royal Jelly is JAFRA’s crown jewel, and at the core of their product line is the Royal Jelly Global Longevity Balm - which contains the RoyalActive Peptide.

 

The RoyalActive Peptide is an extraordinary breakthrough in skin care science that rejuvenates skin, improves its vitality and strengthens its resistance to aging, and... ONLY JAFRA has it!

  

Because JAFRA knows just how important youthful-looking skin is to women, it wants YOUR help in creating a video that highlights and showcases the benefits of the RoyalActive Peptide AND motivates women to learn more about and try this new revolutionary product!

 

** TWO Versions of the Video will be REQUIRED**

 

What you need to know:

• You will need to deliver TWO versions of the Video (one in English, one in Spanish).
• English and Spanish VO are required. Should you choose to have on-camera dialogue in English, Spanish subtitles will be required.
• The Sponsor is open to CG animation, live action, and/or mixed media.
• Your Video must feature the Royal Jelly Global Longevity Balm product.
• Your on-camera talent MUST have great skin.
• Your Video must position Jafra as affordable luxury, with an aspirational/prestigious look

 

 

Create a 60-second Video for JAFRA that tells the story of the RoyalActive Peptide in JAFRA’s Royal Jelly Global Longevity Balm and highlights and showcases its benefits in a friendly and casual way. You will need to deliver TWO (2) versions of the Video (one in English, and one in Spanish). 

 

What you need to know:

• English and Spanish VO is required. Should you choose to have on-camera dialogue in English, Spanish subtitles will be required.
• The Sponsor is open to CG animation, live action, and/or mixed media.
• Your Video must feature the Royal Jelly Global Longevity Balm product.
• Your on-camera talent MUST have great skin.
• Your Video must position Jafra as affordable luxury, with an aspirational / prestigious look.

 

In your Pitch Submissions, we strongly encourage you to include a draft of the Script and Headshots for the Actors you intend to cast (should you choose live action, instead of animation).

 

--Additional Information on Royal Jelly that should be worked into your Pitch:

JAFRA has been the expert in Royal Jelly for over 60 years, with millions of satisfied women around the world. The ingredient, Royal Jelly, is a beauty secret born of bees and responsible for the Queen Bee’s extraordinary longevity. It contains all the nutrients skin needs for a healthy, youthful appearance. JAFRA has been able to replicate the powerful Royal Actin molecule in Royal Jelly so that it’s now small enough to penetrate skin’s surface. This RoyalActive Peptide is a patented ingredient exclusive to JAFRA. The Royal Jelly Global Longevity Balm is part of JAFRA’s new Royal Jelly Ritual.

  

NOTE: The English and Spanish versions of the 60-second Video and are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

--Key Marketing Messages:    

• The RoyalActive Peptide is an extraordinary breakthrough in skin care science that rejuvenates skin, improves its vitality and strengthens its resistance to aging and only JAFRA has it.
• JAFRA Royal Jelly skin care is your lifetime partner for beautiful skin

 

--Target Audience:

• Females 35+. Skin care consumers interested in anti-aging
• JAFRA Consultants – to help them understand the product, speak to its benefits and sell Royal Jelly.
• Should appeal to a global beauty audience

 

--Executional Mandatories:

• Your Video must feature the Royal Jelly Global Longevity Balm.
• Your Video must include an animated Peptide representation and show how it penetrates and improves the skin. You will need to create this asset. The demo should NOT look like the traditional textbook cross section of skin with a hair follicle.
• On-air talent must have great skin. You may be required to submit for Casting Approval.
• Your Video must follow the Royal Jelly Line Color Guide and JAFRA’S brand guidelines for look and feel.
  • You may download the brand guidelines from the Assets Tab.
  • Brand Book can be made available to you upon request and at Sponsor's discretion.
• Do NOT mention (verbally or visually) any competitive products or brands.
• Do NOT show or make reference to sex, drugs (illegal), religion, politics, etc.
• The Sponsor will provide an end bumper.

 

--Tone: Your Video should be approachable and friendly, while still convey efficacy. Please stay away from using sarcasm or anything too comedic.

• Jafra is your educated best friend whom you turn to for advice and guidance when you’ve got questions on something that’s concerning you. Your Video should convey this feeling.

 

--Exposure: Intended for use on JAFRA Digital and Social Media channels, and Training and Corporate events.

 

--Product: The Royal Jelly Global Longevity Balm product will be provided to the Pitch winner.

 

--Brand Persona:

JAFRA is a beauty brand that believes in making confidence contagious and celebrating all those little, lovable things that make you, you!

 

The products are premium and the positioning is aspirational.

• JAFRA’S Tagline: Freedom to be you.
• JAFRA Royal Jelly skin care is your lifetime partner for beautiful skin
• Royal Jelly experts for over 60 years
• Affordable Luxury
• Rediscover Youthful Looking Skin
• Your skin stays with you forever. Love it for life. 

 

 

This Project will be worth a total of $17,000 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

  

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. 
• Script (REQUIRED): This should include dialogue from the video you intend to create.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $7,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 2: VIDEO – The Pitch winner from the Pitch Phase will each create a 60-second Video based upon their winning Pitch.

 

NOTE: The English and Spanish versions of the 60-second Video and are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

--Video Phase Payout: The winner of the Video Phase will earn $10,000.

 

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

 

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to $500 just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

 

1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.