***PITCH SUBMISSION NOTE***
JAFRA wants to encourage you to build your Pitch according to the following preferrences. If you are basing your Pitch on the Idea...
Rituals are an important part of life. From beauty rituals, to cultural rituals, to meditative rituals, without even knowing it, chances are that women around the world are naturally engaging in rituals everyday. These are the things that connect us, sometimes without even saying a word.
So, take a minute to consider this: Maybe it’s a ritual you’re sharing with family in the form of meaningful customs and traditions, or with your girlfriends in how you cherish food, fashion and music, or perhaps it’s something beautiful that you take the time to enjoy all by yourself.
That’s why JAFRA, a beauty company that’s by women for women, wants to acknowledge this global reality:
You do so much for others, it’s OK to take time for yourself. And the JAFRA Royal Jelly Ritual can be your gift of time to yourself.
The JAFRA Royal Jelly Ritual allows you to customize your skin care routine for best results, and is effective in providing healthy and youthful skin. JAFRA knows just how important rituals are to women around the world, that’s why they want YOU to share your rituals with them!
*** JAFRA will choose video winners in each language category and an additional Wildcard (One English Video Winner + One Spanish Video Winner + One Portuguese (Brazil) Video Winner + One Wildcard)***
Create an emotional and beautiful 60-second Video showcasing a ritual or a combination of rituals that women practice around the world, then organically ladder the story up to JAFRA’s Royal Jelly Ritual and how it can be the absolute best solution for a woman’s skin.
Remember, JAFRA believes: Rituals are an important part of life. As women, you do so much for others, that it’s OK to take time for yourself and… the JAFRA Royal Jelly Ritual can be your gift of time to yourself.
In the Pitch Phase you can choose to build your Video around one the winning Ritual Stories or a combination of several Ritual Stories. Because we are creating content for a variety of regions you do not have to have on-camera dialogue, and can choose to do voice over.
NOTE: You can choose to produce your Video in one of the following languages: English, Spanish, or Portuguese. The wildcard can be produced in English or Spanish. Please select one from the drop down menu when submitting your Pitch.
*** JAFRA will choose video winners in each language category and an additional Wildcard (One English Video Winner + One Spanish Video Winner + One Portuguese (Brazil) Video Winner + One Wildcard)***
--Key Marketing Messages:
--Target Audience:
--Executional Mandatories:
--Tone: Inspiring, emotional, entertaining, shareable, authentic
--Exposure: Digital, Social Media, and Training and Corporate events.
--Product: Royal Jelly Ritual Products (Hero Product will be provided to Pitch winner).
--Brand Persona:
JAFRA is a beauty brand that believes in making confidence contagious and celebrating all those little, lovable things that make you, you!
The products are premium and the positioning is aspirational.
This Project will be worth a total of $45,000 and consists of 3 Phases: Ritual Phase, Pitch Phase and Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Ritual in 500 characters or less. Rituals will be sparks of inspiration for the Video. The winning Rituals will receive $500 each.
PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
***The Brand Bible (which includes the details on JAFRA's Royal Jelly Ritual) will be made available to Pitch winners***
The 3 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $3,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $6,000, at a minimum, and have a chance to compete for the $12,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: VIDEO – The three (3) winners from the Pitch Phase will each create a 60-second Video based upon their winning Pitch.
All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Rituals from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase. The Judges will score all Wildcard submissions and the highest scoring Wildcard Video along with the three (3) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the three (3) Pitch winners, along with the one (1) Wildcard creator, will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $11,000, 2nd place $9,000, 3rd place $7,000, 4th place $6,000.
*** JAFRA will choose video winners in each language category and an additional Wildcard (One English Video Winner + One Spanish Video Winner + One Portuguese Video Winner + Wildcard)***
--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.
Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential the sum total of (5% of each Video amount, up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 60-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 30 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.