***The winning Lyrics have been chosen and International Delight has made their own tweaks. You can download the winning lyrics for your pitch by clicking here or by checking out the Assets tab. Please do not modify these lyrics as they have already been approved by the band/music publisher.*** 

 

 

Working with Tongal, International Delight wants YOU to parody the lyrics of Shut Up and Dance by WALK THE MOON and create a parody Music Video that would tie the tune to International Delight’s Mocha Iced Coffee.

 

Sweet and creamy, International Delight's Mocha Iced Coffee is every bit as tasty as something you’d find at the coffeehouse but with none of the hassle. You'll literally want to "Shut up and Dance"! 

 

And if you haven't heard of "Shut Up and Dance", just turn on the radio. This song recently hit no. 1 on Billboard's Alternative Songs Airplay chart and has over 1.5 million downloads on iTunes.

 

The video phase of this project is going to go FAST so pay close attention to the project timeline. What are you waiting for? This project is your des-tin-y…

 

What you need to know:

 

• We are NOT asking you to make an actual parody of the music video for "Shut Up and Dance", but rather an original story that uses the familiar and popular music as the basis for the new song and video.
• For the Music Video, you may only use the MELODY from “Shut Up and Dance” by WALK THE MOON in your parody Music Video. You may not use the actual recording or instrumental backing track. You must re-record a brand new version featuring the parody lyrics. You may not use any assets from the actual song - all music and effects must be wholly original to you. 

 

 

===SPLIT=== 

 

•  The goal of this project is to parody the lyrics of “Shut Up and Dance” by WALK THE MOON and create a corresponding Music Video featuring International Delight’s Mocha Iced Coffees. Your lyrics and Music Video should show coffee drinkers everywhere that they don’t need to wait in line at the coffeehouse to enjoy a delicious, sweet & creamy iced coffee.

• Your Music Video should be fun, catchy and lighthearted. Check out this fan-made video for a great example of the tone we’re looking for. You may only use the MELODY from “Shut Up and Dance” by WALK THE MOON in your parody Music Video. You may not use the actual recording or instrumental backing track. You must re-record a brand new version featuring the parody lyrics.  

• We are NOT asking you to make an actual parody of the music video for "Shut Up and Dance", but rather an original story that uses the familiar and popular music as the basis for the new song and video.

• For the Music Video, you may only use the MELODY from “Shut Up and Dance” by WALK THE MOON in your parody Music Video. You may not use the actual recording or instrumental backing track. You must re-record a brand new version featuring the parody lyrics. You may not use any assets from the actual song - all music and effects must be wholly original to you.

• Note to Pitch Submitters: Please tell us about your musical background and links to your past musical work (as well as your past video work). You are required to submit the singer/vocalist/band you’re planning to work with and link to samples of his/her vocal work. You also have the option of uploading a temp track to show us what you had in mind.

 

 

 

The goal of this project is to parody the lyrics of “Shut Up and Dance” by WALK THE MOON and create a corresponding 60-120 second Music Video (with 15 second cutdown) featuring International Delight’s Mocha Iced Coffees. Your lyrics and Music Video should show coffee drinkers everywhere that they don’t need to wait in line at the coffeehouse to enjoy a delicious, sweet & creamy iced coffee.

 

Your Music Video should be fun, catchy and lighthearted. Check out this fan-made video for a great example of the tone we’re looking for. You may only use the MELODY from “Shut Up and Dance” by WALK THE MOON in your parody Music Video. You may not use the actual recording or instrumental backing track. You must re-record a brand new version featuring the parody lyrics. 

When submitting your Lyrics, please use the text field to summarize your song (in 200 characters or less) and upload the Lyrics as a PDF file. 

 

Note to Pitch Submitters: The winning Lyrics for your Pitch are avaialble here. Please tell us about your musical background and links to your past musical work (as well as your past video work).

 

You are required to submit the singer/vocalist/band you’re planning to work with and link to samples of his/her vocal work. You also have the option of uploading a temp track to show us what you had in mind.

 

NOTE: The 60 – 120 second video and 15 second cut-down are both due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos. 

 

Lyrics should focus on appetite appeal. Here’s some language from International Delight’s TV spots to give you some inspiration:

• Mocha Iced Coffee: Rich, creamy coffee. Sweet, indulgent cocoa.

 

--Key Marketing Messages:

  

• International Delight Mocha Iced Coffee beverages are a deliciously convenient and cost-effective alternative to purchasing iced coffee at a coffeehouse.
• Coffeehouse taste without the coffeehouse hassle.
• International Delight Mocha Iced Coffee beverages are the sweet and creamy treat to indulge in for an afternoon pick-me-up.

 

--Target Audience: Consumers between 25-35 years old. Particularly young mothers with hectic schedules who enjoy a sweet treat as a critical part of their daily routine.

 

--Executional Mandatories:

 

• Your lyrics must be a wholly original creation, as well as the new recording featuring your lyrics. 
• The main actor in your Video should be a 30-35 year old woman. If your Video has more than one actor, please strive for ethnic diversity in your cast. See these videos of past talent choices for a better feel of who International Delight is looking for:
  • https://www.youtube.com/watch?v=AJQCBGXUvlc
  • https://www.youtube.com/watch?v=UOX5b_0WHVw
  • https://www.youtube.com/watch?v=DsUJstF-tRU

• You can shoot the product in natural/organic settings, but International Delight would like at least one close up shot of the product in a glass over ice, in a clear tumbler, and with a straw.
• DO NOT show hot coffee or hot tea
• DO NOT mention or show other products/companies by name.
• DO NOT use the original recording of Shut Up And Dance or the instrumental version in your video. Your lyrics and recording must be brand new.
• You must mention International Delight Mocha Iced Coffee at least once in the lyrics of your Video.
• More specifically:
  • “Delight” should be part of the chorus; Delight is both a shorthand for the Brand (International Delight) as well as the brand promise/positioning (International Delight exists to ignite delight!)
  • Please incorporate the words “sweet & creamy” into the lyrics as well.

• Convey that International Delight Mocha Iced Coffee is a great value and more convenient than always going to the coffeehouse for similar drinks.
• You may poke fun at coffeehouses but please only criticize the experience of going to the coffeehouse and not the product. For Example: long lines, getting your name wrong, no creamer at mixing stations, etc.
• Please refrain from mean-spirited criticism. All ribbing should be lighthearted and good-natured. Overall, we would like this to be a positive video.
• The song or video must not contain any obscene gestures, cursing, or discriminatory behavior, real or perceived based on race, religion, ethnicity, sexual orientation, etc.

 

--Tone: Upbeat, catchy and fun, positive. Humor is highly encouraged but please keep it positive and wholesome. Nothing dark or mean-spirited. The key word here is Delight!

 

--Exposure: International Delight’s social sharing platforms (YouTube, Facebook, etc.) as well as International Delight’s website, email newsletter, and advertisements on various sites across the web.

 

Product: Product is available at most Target stores and Walmart stores. Sponsor will provide coupons to filmmakers for free product for their shoot.

 

 

This project will be worth a total of $15,000 and consists of THREE Phases: a Lyric Phase, Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: LYRIC – Submit your Lyrics parodying the song “Shut Up and Dance” by WALK ON THE MOON. Please use the text field to summarize your song (in 200 characters or less) and upload the Lyrics as a PDF file. TWO (2) Lyrics winners will earn $500 each.

 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Lyrics using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos. Please also show examples of music you or someone on your team has written/produced. 

• SINGER (REQUIRED): Please submit links to past work of the Artist/Musician/Band who you’re planning to work with.

• Audio (Optional): If you have a temp version of the song you’d like the Sponsor to hear, you may upload it here.

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. Could also show lyrics.

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $4,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000 First Place video prize. (For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The winner from the Pitch Phase will create a parody Music Video based upon his/her winning Pitch.

 

NOTE: The 60 – 120 second video and 15 second cut-down are both due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos. 

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,000.

 

--Music: You may only use the MELODY from “Shut Up and Dance” by WALK THE MOON in your parody Music Video. You may not use the actual recording or instrumental backing track. You must re-record a brand new version featuring the parody lyrics. 

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500 per place. Check out more about our Referral Program in FAQ.    

 

 

1. The Video MUST not exceed 120 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (18) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.