GoldieBlox is an award-winning media and entertainment company that integrates storytelling with STEAM (Science, Technology, Engineering, Arts, and Math) principles and meaningful discovery. Their mission is to educate and empower girls with tools to build their confidence and dreams. GoldieBlox makes STEAM fun; shares it with communities who need it; and celebrates the intersection of art, STEAM, and girl empowerment.

Their unique STEAM + FUN formula shows kids and parents how STEAM can change the world and that girls can be the catalysts of change. Nurturing STEAM skills and interests in girls at a young age gives them better opportunities in life and will help build the next generation of leaders.

GoldieBlox girls are:

• Thinkers and doers who bring their imagination to life, like Yayoi Kusama, Karina Garcia, and Frida Kahlo
• Activists who want to use their voice to inspire others and leave a lasting impact on the world, like Greta Thunberg, Emma Watson, and Malala Yousafzai
• Innovators who embrace the technical side of things and are always seeking ways to improve things, like Ada Lovelace, Hedy Lamarr, and Grace Hopper
• Adventurers who approach the world with curiosity, like Amelia Earhart, Mae Jemison, and Nelly Bly
• Competitors who love pushing themselves and their teammates to excel, like Simone Biles, Megan Rapinoe, and iHasCupquake

Our content and programming should speak to some or all of these girls.  We want to provide girls with ways to identify with our brand and to open the door for them to discover and relate within our GB universe.

Every October 11,International Day of the Girl Child highlights and address the needs and challenges girls face, while promoting girls' empowerment and their fulfillment of human rights. It's a day to celebrate and reinforce girls' achievements, promote equality, and inspire girls all around the world to use their voices and skills to make the world a better place. International Day of the Girl Child is also used to draw a spotlight on challenges facing girls internationally, including access to education and nutrition, legal rights, medical rights, and forced child marriage. As heavy as these issues are, they are important to Gen Z girls, who know they have powerful voices and are passionate about using them. 

On November 8, National STE(A)M Day inspires kids to explore and pursue their interests in Science, Technology, Engineering, Art, and Math. While many girls show interest in these disciplines at a young age, there's a huge gender gap in STEAM-related careers; without encouragement, girls begin to lose interest in STEAM topics by the age of 8, and less than 20% of girls graduate with a degree in Engineering or Computer Science. By encouraging girls to nurture their STEAM interests and skills, GoldieBlox is creating a future that is more inclusive and diverse across those fields of studies and creates a space where girls can be mentored, inspired, and educated in these crucial studies and skills. 

GET INSPIRED:
Check out these references as good examples of tone, feel, and messaging:

Fast-Forward Girls (w/Amy Schumer, Beyoncé, RBG, and Hillary Clinton)

Be Like Her

Kid President's 5 Things That Make Summer Awesome

Freedom – International Day of the Girl

Happy Pi Day

World's Largest Elephant Toothpaste Experiment

Meet the Artist Behind These Hypnotically Satisfying Animations

Stop-Motion Cooking: Cook Ramen From Painting Tools

GoldieBlox is looking for 360 activations to celebrate two upcoming tentpole holidays. GoldieBlox wants to support both International Day of the Girl (October 11) and National STEAM Day (November 8) with strong content activations that support each day's theme and mission. What is STEAM, you may ask? Science, Technology, Engineering, Arts, and Math.

The videos and activations that will come from your concepts should provide a fun way for kids and their families to be inspired, have fun, and to learn.

While we are looking for concepts unique to each Day, there is crossover in the themes, audiences, and GoldieBlox's mission, so overarching concepts that apply to both Days are welcome, too. While we've broken out unique themes and thought-starters for each Day in the Background section, in general your concepts should build on what activation can look like in our current world; how relevant influencers, like those listed in the Background section (and beyond) could play a role; ways for families to connect and bond through challenges and gamified content; and how both "live" and packaged content could continue the conversation on various social media platforms. Most of all, in keeping with the themes central to each Day and to GoldieBlox's core mission, your concepts should inspire and empower kids (especially girls). 

EXPOSURE: Concepts may be used to create content for YouTube, Instagram, TikTok, Twitter and Facebook.  

TARGET AUDIENCE:

• YouTube: Girls 6–12
• TikTok Girls 10–12
• Facebook/Instagram: Millennial Parents and some cross over to older girls

TONE: Inspiring, celebratory, empowering, inclusive.  

EXECUTIONAL MANDATORIES: 

• All concepts, regardless of which "Day" they align to or whether they're for specific video executions or broader holistic activations, need to make clear that GoldieBlox is a resource for tangible life skills, STEAM celebrations, and girl empowerment all year long.
• All concepts should serve an overarching purpose of inspiring and empowering girls to use their voices and skills.
• If relevant, messaging should also be along the lines of: “you do you” and/or "to fail is to learn" (specifically for STEAM Day).

Tell us your concept in 250 characters or less. Remember, a concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen in the video, activation, or series. As always, concepts should be clever and engaging.

• DAY ALIGNMENT DROPDOWN (REQUIRED): Please specify which Day your concept aligns to using the provided dropdown menu.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
8. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.