Find a breakdown of each image matched with it's name and what style movement the [solidcore] team is looking for HERE.

• Streak Badge Stickers: 1, 2, 4, 5, 20 weeks, and 1 year.
• Milestone Badge Stickers: 100, 250, 500 750, 1k, and 2k classes taken
• Brand Moment Stickers: 10th Birthday, Anniversary, Early Bird, Night Owl, Solidays, Perseverance, Buddy Badge, Studio Hopper, Key Member Badge
• Miscellaneous Stickers: pulses and holds, greatness within, coach in training, team teach, supersolid, grand opening, new studio alert, strong af, I <3 sweatlana, blue light buddy, blue brackets, black brackets, first class

Even while the [solidcore] workout takes center stage, [community] is a major pillar of the experience. After the 50 minute strength-training workouts, when athletes leave the high-energy classes pushed by energizing music and experience coaches, there's a lot to celebrate: class streaks, milestones, special events, you name it.  Part of the [community] experience is sharing all that hard-earned success on social media, so with this project, [solidcore] is looking to create an entire suite of Instagram stickers that athletes can use on their Instagram stories when they're bragging about how they showed up for themselves during their [solidcore] workout.

 

The goal of this project is to create a wide variety of short and fun animations that can be turned into 34 different sticker GIFs that the [solidcore] team can add to GIPHY. Many of these stickers will use existing illustrations of different [solidcore] badges that were created to represent athlete achievements, and for most of the stickers, the [solidcore] team already has something specific in mind for what they want. That said, you'll be given quite a bit of creative flexibility to have fun with the others. Some assets will be quite simple, and others will require a little more complexity and original content creation. Make sure to check out the Background for a specific breakdown of all 34 stickers, and then you can check out the imagery you'll have to work with in the Asset link down below. 

Since we're specifically designed for GIPHY, it'll be important to review and adhere to GIPHY sticker best practices. Following those best practices, you'll see that simpler is often better.

 

For your pitch treatment, we'll be looking for you to speak to how you plan to manage the simultaneous creation and execution of all 34 GIFs included in the suite. Additionally, you should include a few examples of how you might utilize the short format in a creative and new way to make these super engaging when used by lovers of [solidcore]. Beyond that, for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 34 sticker GIF assets.

• Fifteen up to :03 "simple" GIF stickers w/ provided imagery (600x600)
• Sixteen up to :03 "creative" GIF stickers w/ provided imagery (600x600)
• Three up to :03 simple GIF stickers w/ original imagery (600x600)

 

EXPECTED TIMELINE: HERE

ASSETS: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Instagram
• GIPHY

 

TARGET AUDIENCE: Existing [solidcore] clients

 

TONE: Fun, eye-catching, dynamic

 

EXECUTIONAL MANDATORIES: 

• For the purposes of review, you must submit the GIFs as mp4s. Final exports will require both a ProRes master, and a GIF in the GIPHY specs.
• To be considered a sticker, at least 20% of the first frame must be transparent, and the source file must be a GIF.
• You must design in RGB color mode.
• You must set the GIF to loop "forever" before exporting.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.