What’s your health worth? What’s not being able to dance again worth? When you are injured, you have to keep in mind the effects this injury may have on your future. Morgan & Morgan puts together a dedicated  team of legal experts with millions of verdicts at your disposal. No one lawyer fits every case mode, so they will pair you up with  attorneys who are experts in your case type. This is why over 3.000.000 people have already trusted them, why you are likely get 3 times more than handling the case on your own, and why they have already recovered  $13 billion for their clients.

KEY MESSAGES: 

• The fee is free - You only pay if they win the case.
• America’s Largest Law Firm - They have the expertise and resources to keep fighting for the best outcome when others won’t, and win!
• There’s no such thing as an accident - You must be made whole in case of an injury.

 

REFERENCE VIDEOS: Here are some of Morgan & Morgan’s ads for you to review.

• Our Fee Is Free TV Ads
• Size Matters TV Ads
• John in 60 Content
• Morgan & Morgan Nursery Rhymes

And here are some example of ads they think work really well.

• Apple iPhone: Privacy
• ClickUp: Exit Interview
• Honey: New Phone
• AirBnb: Place of Mind

Morgan & Morgan is America’s Largest Injury Law Firm, with over 90 offices and 800 attorneys in 20+ states and over 4000 support staff . They’re not a traditional law firm - They’re a consumer facing brand with a promise of being “For The People”. That translates to no upfront costs and you only pay if the case is won, they fight to give you full and fair compensation and their reputation speaks for itself. There is no such thing as an accident, you are meant to be kept safe so if you are injured its only right to be made whole again.

THIS IS NOT YOUR TYPICAL LAW FIRM AD.

Morgan & Morgan Is looking for a  playful. highly creative and engaging execution that help communicate their main talking points in their three most common scenarios which are car accidents, work accidents and slip and fall. Everything is on the table, whether it’s live action, 2d or 3d animation, Stop motion,  claymation or mixed media, they are looking for a creative pitch that really helps them stands out among a more youthful audience and conveys their core messaging.

DELIVERABLES: Eight total deliverables:

• One :30 video (16x9)
• One :15 video (16x9) - The expectation is the :15 will be comprised of the same characters and situations as the :30 but will be a separate script with alternate lines of dialogue and build to different CTAs. The :15 will not be a straight cut down but can share some common elements with the :30.
• Three alternate :30 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.
• Three alternate :15 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE: Please find the anticipated timeline HERE, but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE:  20-30 year olds who are unaware of their legal options in case of injury. Skews towards less affluent demo. 

 

TONE: Funny, Clever, Original, Memorable, Playful. Please review the videos in the background section for a better idea of tone.

 

EXECUTIONAL MANDATORIES: 

●      Do not use legalese and technical jargon.

●      Do not include any competing law firms or other sponsorships. 

●      Do not include any profanity or any terms that could be considered hurtful, prejudice, or otherwise offensive.

●      Must adhere to brand guidelines.

Check out the Background for more information and some reference videos.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.