Orgain's content pillars are:

• Clean nutrition: Dedication to clean nutrition with high quality, superior ingredients.
• Taste the Difference: Content that creates visceral flavor experience.
• Orgain’s Passion: Sharing Orgain’s energy and enthusiasm for clean nutrition and the role it has for helping transform lives.
• Real, clean living: Showcasing real ways that people have made clean nutrition part of their lives.

Orgain's Brand Identity (look and feel):

• Vibrant. Sharp. Relevant. Credible.
• Orgain's imagery has purpose and energy. They use language and imagery that is grounded, timely, and relatable-always drawing inspiration from real-life experiences. 

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Check out Orgain's most recent campaign video.

The goal of this project is to find social media influencers who are actual Orgain users and create a suite of docu-style videos that tells their story in a way that is vibrant and energetic, and shows how they incorporate Orgain and clean nutrition in their lives in unique and inspiring ways.

Inspired by Andrew's incredible true story (the founder of Orgain), Orgain is looking for Tongal filmmakers to source and profile social media influencers who use and love Orgain. Whether they are pro athletes (like Bryson), breakout chefs, or fitness enthusiasts training for a major event, we're looking for social media influencers who have the potential to grow in leaps in bounds and would be interested in a larger partnership with Orgain after this project.

Your proposed subject should have at least 100K followers on Instagram and a professional or clear lifestyle link to nutrition and health & wellness that is reflected in their social channels so that integrating Orgain into their posts feels credible and natural alongside the rest of their content. Ideally, their feeds will show an active and engaged following that regularly connects with the influencer in meaningful ways. 

DELIVERABLES: 

• One :60-:90 Authentic Story hero (16x9, 1x1, 9x16)
• One :30 version (16x9, 1x1, 9x16)
• One :15 version (16x9, 1x1, 9x16)
• One bespoke social asset up to :60 (16x9, 1x1, 9x16), authentic to the subject's story and/or interests (i.e. a recipe video, quick tips, etc.) 

The social media influencer you pitch must also agree to create 3 posts on their social channels featuring Orgain products. This could be a story, in-feed post, or IGTV video.

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Social Platforms including Instagram and YouTube. Also Hulu, Orgain.com.
• Be sure to check out the platform best practices page.

 

TARGET AUDIENCE:

• Late 20s–mid 40s
• "Health Prioritizers" that are intentional about food: minimally processed, organic when possible, plant-based, low sugar, no carb. "Eat the rainbow" approach to food, with a focus on fresh, high-quality ingredients
• Active lifestyles: parents, athletes, hard workers, curious; they prioritize their health and wellness no matter how busy they are.
• Sees healthy food and clean eating as a way to enrich their lives vs a detractor
• They 'shop the margins' of the supermarket (rather than the center aisles, packed with processed and frozen foods) and don't see eating clean as a handicap but as an enjoyable key factor in a rich, rewarding life. 
• They prioritize active, healthy lifestyles, and know that Orgain products support their goals with nutrition that is clean and convenient.

 

TONE: Honest, straightforward, credible, witty, a little edgy

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal, up to $60,000 per suite of videos (including the influencer's fee), keeping in mind each suite should follow a single distinct subject. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

EXECUTIONAL MANDATORIES: 

• People featured in the videos must be actual social media influencers who use Orgain. Please indicate their followings on social media in your treatment. They need to have at least 100K followers on Instagram to be considered as a subject.
• Your authentic stories should drive awareness and purchase for viewers by establishing credibility and cultural relevance for Orgain in the health & wellness category.
• Position Orgain as the choice for consumers dedicated to a healthy lifestyle.
• Must include the Orgain campaign line: Good, clean nutrition.™

Our priority is ensuring everyone's safety, so if you're shooting any live-action, please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. You must also include the influencer's fee in your budget.

• HEADSHOTS/CASTING BOARDS (REQUIRED):  Headshots/Photos of the influencer. Can be shot on a cell phone.
  
  
• SOCIAL MEDIA LINKS (REQUIRED): To the influencer's public social media pages (ie. Instagram, Facebook, YouTube, SnapChat, TikTok). Please include their following numbers for each account.

• STORY SUBJECT LOCATION (REQUIRED): Please let us know which city and state you will be filming the influencer in.

• BEAT SHEET(Optional): This should include the story beats and moments you want to capture to tell your story. Can include potential interview questions.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.