1 in 3 women experience bladder leaks. It’s more common than you think. If you leak when you cough, laugh, sneeze or exercise you most likely have Stress Urinary Incontinence (SUI). SUI occurs when simple movements put pressure on your bladder, and your pelvic floor muscles are too weak or slow to respond, resulting in an involuntary leak. These accidents are typically caused by a weakened pelvic floor and for years, women have been relying on pads and liners, which only mask the symptoms. Kegels help to strengthen pelvic floor muscles, however the problem is, is that 50% of women cannot do a Kegel correctly.  

INNOVO is the first, FDA-cleared non-invasive solutions that eliminates bladder leaks in 12 weeks or less. 87% of women who use INNOVO are dry after 12 weeks and 80% see significant improvement in just 4 weeks. 98% of doctors recommend INNOVO and 4.5 million + safe and successful sessions have been delivered to date.

To be eliminate leaks, INNOVO should be used 30 minutes a day, 5 days a week for 12 weeks. You slip on the shorts, settle into the recommended treatment position, turn on the controller and each 30 minute session gives you 180 perfect and effortless Kegels, strengthening those tricky to isolate pelvic floor muscles. It literally takes the guesswork out of doing Kegel exercises. INNOVO’s patented Multipath technology recruits and engages your entire pelvic floor muscle network, giving you that perfect Kegel.  No prescription is needed. No doctor visits required. You can order INNOVO online at www.myinnovo.com and it is shipped discreetly to your doorstep. 

Utilizing the files they provided and adding any any other creative elements, the goal is to create a :30 video that educates new consumers that bladder leaks are common, and it is a condition that can be conveniently fixed from by using INNOVO while incorporating YouTube TrueView for action best practices. They love the idea that instead of doing 180 perfect kegels, Innovo takes the guess work out. Try using this concept for inspiration. We need to bring the technology to life (apple-ize the multipath technology that powers the shorts, being careful not to scare away consumers). Showing consumers how INNOVO lifts and strengthens the pelvic floor muscles. 

For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform. For more information, feel free to ask questions here in the Project Forum. 

DELIVERABLES: One :30 video (16x9)

TIMELINE: Please find the anticipated timeline HERE, but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.

 

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here. 

 

TARGET AUDIENCE:  Women 35+

 

TONE: Helpful, Trustworthy, and Scientifically Based

 

EXECUTIONAL MANDATORIES: 

• Make sure to show the shorts front and center in the video.
• Must utilize their specified brand colors (see Assets tab) and raleway font.
• Must state 1 in 3 women experience bladder leaks
• Must state INNOVO eliminates bladder leaks in just 12 weeks
• Must state 87% of women are dry after using INNOVO for 12 weeks or less
• Must state 80% of women see significant improvement after using INNOVO for just 4 weeks
• Must state that 98% of doctors recommend INNOVO
• Must state that “Kegels are hard. INNOVO does them for you”
• Must state INNOVO gives you the perfect Kegel – 180 Kegels per 30 minute session
• Must reinforce, that INNOVO is FDA-cleared, non-invasive, convenient, no prescription required
• Endcard must include their disclaimer (will provide during post-production) and use the CTA "Learn More"

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.

• SAMPLE VIDEO (REQUIRED): Utilizing the provided assets, please provide a :30 sample video demonstrating your approach to optimizing them for YouTube, while integrating the messaging elements outlined in the Executional Mandatories..

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.