Project Considerations:

• Think about including Best Buy associates as minifigures with the iconic blue shirts
• Think about incorporating humor into this activation and make it still be relevant for Adults and Kids
• Think about how to engage shoppers with or without sound
• Think about elements & accessories that can be included that are overtly LEGO
• Think about including minifigures that aren’t IP related (e.g. Friends Doll, Ninjago, minifigures from various series packages are perfect to use)

VIDEO SPECS:

• All content submitted MUST be native Ultra High Definition with a resolution of 3840 x 2160. 
• 2160p 59.94 fps - preferred
• 2160p 29.97 fps or 2160p 23.98 fps - allowed
• 16:9 (1.78:1) aspect ratio and 9:16
• Reference black level at 0mv/7.5 IRE/16
• Peak program white levels at 700mv/100 IRE/235
• Neither the program luminance whites nor blacks should be clipped excessively. For color difference signals R-Y and B-Y, levels shall not exceed 700mv or fall below 0mv when set at a 350 mv offset
• All video shall conform to SMPTE 274M, with no visible video impairment such as blocking errors or pixel artifacts. Luminance and color difference signals must not exceed the bounds of the legal gamut.

AUDIO SPECS:

• 2 channels of audio, stereo preferred (2.0 LT/RT)
• All levels referenced to 0dBu or-20dBFS.
• Maximum peak audio peaks: -8dBFS.
• Target reference level for loudness: -24LKFS +/-2dB
• Normal conversational dialogue: +2dB to +7dB over reference

The Superbowl means different things for different people. For some, it's all about the game. For others, it's all about the ads. And for most people, it's also all about the food. No matter which persona best represents you, if you have kids, you're all wondering the same thing, how can I keep my kids entertained for 4 hours? This is where LEGO sets can save the day. They can keep kids building for hours! Before you know it, the game is over, but the kids are still building! 

The LEGO Group is looking to create a :15-:20 stop-motion video to play in-store at Best Buy to drive awareness to shoppers that Best Buy sells LEGO sets. The goal is to show parents that LEGO sets could be a solution to keeping kids busy during the Superbowl.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: One :15 - :20 stop-motion video (16x9, 9x16)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE: In-Store TV Wall at select Best Buy locations

 

TARGET AUDIENCE: Parents

 

TONE: Humorous, upbeat, fun

 

EXECUTIONAL MANDATORIES: 

• Videos must play well with sound off.
• Please avoid the integration of any actual football teams, players, or IP related to the NFL.
• You will need to create an end card that explains that you can now purchase LEGO sets in-store at Best Buy, as well as provide the LEGO URL on the Best Buy landing page LEGO - Best Buy.
• See Background for video and audio specs.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.