Nature Made is the #1 national vitamin brand with over 150 vitamins and supplements. While they are the leader in the category and they have a broad range of immunity supplements ranging from chews and tablets to gummies, they have never launched a powder stick, which is an area dominated by Emergen-C.  This is an important launch for the brand as it can bring younger consumers and strengthen the brand’s position.

Now, more than ever, consumers are focused on proactively managing their immune health. There are multiple solutions for consumers seeking to maintain or improve their immune health such as eating foods rich in vitamin C or taking supplements such as Vitamin C, Elderberry, Zinc, Echinacea, etc. but one of the most preferred and convenient ways of supporting a healthy immune system is with a powder that can be easily and conveniently added to daily water consumption.  

Consumers want to proactively support their immunity and turn to Vitamin C & Zinc in times of greater need. Powder sticks are an easy way to integrate this priority into their daily lives and helps with hydration.

The goal of this project is to develop a tagline that demonstrates the clear benefits of Nature Made's Immune Max. This product comes in a convenient powdered form and supplies twice the Vitamin C & Zinc of other brands. Now, we need a line to encapsulate that and drive awareness of this new product. In addition to your Tagline, we'd like you to tell us how you see it informing the creative campaign that will unfold across social platforms, videos, and print.

EXPOSURE: Digital, Social, Website, In Store

 

TARGET AUDIENCE: Adults 25 - 54 who are looking to proactively support their immune health

 

TONE: Credible, Approachable, Helpful

EXECUTIONAL MANDATORIES:

• Taglines should suggest that Nature Made Immune Max is an easier and better way to support your immune health because it has 2x Vitamin C & Zinc. 
• Cannot imply that our products boost, improve, prevent or cure immunity issues.  
• Cannot mention or imply coughing, sneezing, sniffling, tissues, etc. – essentially anything related to cold or flu.  

The 5 greenlit concept creators will receive $250 each. Should your concept be selected, you must complete the Winner’s Affidavit and IP Assignment forms in order to receive payment.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.