IPVanish is a VPN service that encrypts network traffic and conceals the location data of its users. As a champion for privacy, IPVanish offers a secure solution to protect online activity and personal information. The project consists of developing an advertising campaign that clearly communicates the environment and interactions which make daily privacy protection a necessity and the peace of mind that IPVanish provides. 

CREATIVE CONCEPT

The concept follows a person‘s life as they go about their day with their personal electronic device (waking up, paying for coffee, tracking a jog, using WiFi, etc.). Each technological touchpoint causes data to physically manifest and follow our hero. With a whole slew of conjured data points stalking our hero, we arrive at a friend’s house, but that friend appears free of those data entities. They show their friend the IPVanish app as the narrator explains its benefits. Eventually, our hero enables IPVanish and can live without the data visualizations invading their space.

When considering creative for IPVanish, be sure to take a look at key competitors to help differentiate IPVanish's look and feel on screen:

• NordVPN 
• ExpressVPN
• PrivateInternetAccess
• Norton
• FSecure

A key aspect of your pitch will be to not only capture the sincerity and importance of this privacy issue, but you will also need to clearly show how you will portray the predatory data that follows all of us as we navigate our digital world. There's a myriad of ways that we can illustrate this threat, and we want options that convey the importance of addressing this risk. 

Daily life leaves a data trail that needs concealing, and IPVanish is a simple app that keeps your internet activity private. There are lots of ways users inadvertently share information with unknown sources, and IPVanish wants users to be aware of how their digital habits may be putting them at risk. The goal of this project is to clearly communicate the environment and interactions which make daily privacy protection a necessity, and the peace of mind that IPVanish provides. IPVanish has already developed a specific live-action creative concept that they'd like you to pitch against, and you can find it and more information in the Background section.

During COVID-19, our priority is to make sure everyone is safe. Along with that, we’re working really hard to keep people working during this strange time. Our advice here is to submit only if you feel you can do something within the anticipated timeline that ensures everyone's safety given today's reality. It is possible that considerations and flexibility are possible in the timeline, but please consider these factors as you pitch.

 

DELIVERABLES:

• One :30 (16x9) Digital Video
• One :15 (16x9) Cutdown

 

TIMELINE:

• For the full project timeline please see the Assets section.
• Timeline may adjust to allow for changing circumstances and any restrictions that may be in place.

 

EXPOSURE:

• YouTube/Facebook
• Take a look at our platform best practices page.

 

TARGET AUDIENCE:

• Males and Females between 18 - 45 years
• Streamers and Smartphone Users
• Targetting US, CA, UK and AU
• Individuals whose lifestyle requires privacy and freedom

 

TONE: Serious, Cautious, Foreboding, Personal  

 

EXECUTIONAL MANDATORIES: 

• To be marketable to multiple accents, this should be VO driven with no on-screen dialogue. 
• Must feature IPVanish Logo, Mobile UI Image, Desktop UI Image, Website, & Price
• Personal data is a major aspect of this product. You should be prepared to create a visual concept for that element, and explain how it will be implemented (motion graphics, animation, VFX, etc).
• Clearly demonstrate Value & Benefits
• Must be live-action

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.

• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.